The affordable variant of the Apple Vision Pro is not expected until 2025, but that does not mean that the company is not aggressively pursuing its launch through some consistent R&D. According to one report, one objective of this launch is reducing the cost of the display, with recent estimates claiming that the component price can drop by as much as 50 percent.
To help reach a more minor price point for the AR headset display, Apple may add more suppliers to its list
An earlier ‘Bill of Materials’ for the Apple Vision Pro revealed that it costs around $1,542 to make each unit, and that excludes logistics, R&D, marketing, and other expenses. Out of the $1,542, the two 4K micro-OLED panels take up the bulk of that cost, thanks to their $456 price. Naturally, to make the low-cost model significantly cheaper than the $3,499 amount that Apple charges for its first iteration, there needs to be immense differences in how the company approaches this problem.
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For instance, one report states that there were discussions about using an inferior display and an iPhone chipset instead of a Mac one, to bring down the price. Another strategy is adding more suppliers to the list. Currently, the Apple Vision Pro only has one micro-OLED supplier, which is Sony, and since it is likely working at maximum capacity to fulfill Apple’s shipment orders, the technology giant can only make a limited number of these annually.
The information published on The Elec and spotted by Revegnus mentions that Apple is currently evaluating companies such as SeeYa and BOE, likely intending to add them as display suppliers next to Sony as leverage to bring down the cost of next-generation micro-OLED screens. The Cupertino firm was previously reported to be testing out both of the companies mentioned above, but at that time, the company had not given a verdict.
Assuming the display cost comes down by 50 percent, Apple can explore a price bracket of $1,499 instead of the ludicrous $3,499 sum charged for its current mixed-reality headset, and that too, for the base model. However, it would be best if you were reminded that both BOE and SeeYa could fail to acquire Apple as a customer due to the latter’s stringent quality control requirements, leaving Sony as its exclusive supplier once again. As always, we will provide our readers with more updates on the matter, so stay tuned.
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A recently published patent reveals a holographic display system in development by Sony, which could possibly be utilized with video game consoles such as the PlayStation series. Multiple recent patent filings from Sony have focused on potential software applications, but this newest filing details a unique UI that could operate in tandem with a gaming console.
The A18 Pro is said to be found in the upcoming iPhone 16 Pro and iPhone 16 Pro Max later this year, and according to an alleged Geekbench 6 benchmark run, Apple’s upcoming SoC delivers impressive performance results when compared to the A17 Pro, with the difference reaching double-digits. However, regarding the rest of the competition, we have some thoughts we would like to share with you.
A new MacBook Pro sporting Apple’s M4 chipset was previously reported to have entered formal development,’ but that does not mean that the new SoC or the portable Mac would launch this early, with an unveiling said to happen sometime in 2025. Now, a fresh roadmap has outlined when the new silicon could materialize, and assuming Apple experiences fewer obstacles in its path, it could launch the M4 in the first quarter of 2025.
Samsung continues to make strides with microLED technology, but for the moment, the company has limited these displays to its mammoth-sized TVs, and as you can tell, these units cost a small fortune. The Korean giant is rumored to bring the same technology to a Galaxy Watch variant, with a tipster stating that its intended launch target is 2025. Unfortunately, with Apple previously reported to be experiencing its own struggles and withdrawing development altogether, a shadow of doubt may be cast on Samsung’s own plans, irrespective of the fact that the firm has immense experience with developing multiple display forms.
Apple established its business relationship with Chinese suppliers around 30 years ago, and while the company has formed alternatives in other regions, it will be a difficult task to sever ties with a region that has remained a reliable partner for all these years. In the latest interview with Tim Cook, the company’s Chief Executive highlighted how critical China’s supply chain is to Apple, likely hinting that both will be working with each other for the foreseeable future despite the U.S. government making trade relations difficult.
One major advantage for productivity buffs wanting the 13-inch or 15-inch M3 MacBook Air as their daily driver was that they could attach two external monitors instead of one, but that is only possible when any one of these models was being used in clamshell mode, or in other words, with the lid closed. However, a recent stress test shows that you can lose nearly half of the portable Mac’s original performance in this mode, which will make everyone wonder if the trade-off is worth the extra monitor support.
A short while after Qualcomm had officially unveiled the Snapdragon X Elite, the company claimed that its latest ARM-based silicon is up to 21 percent faster than Apple’s M3 in multi-core performance. When it comes to being the fastest SoC between the two, Qualcomm was correct in its claims, but not that much regarding accuracy, as you will find out shortly after we take a deeper dive into the latest performance comparison.
LPDDR6 will reportedly be finalized later this year, hinting that several phone manufacturers, including the likes of Qualcomm, MediaTek, and Apple, will integrate this technology in their future handsets. However, a rumor doing the rounds states that the upcoming Snapdragon 8 Gen 4 will be ahead of all its competitors as it will obtain support for this next-generation memory. In contrast, Apple’s A18 Pro, which will exclusively be mass produced for the iPhone 16 Pro and iPhone 16 Pro Max, could miss out on this opportunity.
Apple’s ‘Project Titan’ was the company’s self-driving car ambition that had an estimated $10 billion invested in the venture. After a decade of rash decisions, delays, and frequent leadership changes, the autonomous vehicle development was axed entirely. In addition to the ludicrous expenditure, the efforts of various teams, including the Apple Silicon, went up in smoke, as these individuals were nearly finished with a custom chipset that was equal to not one, but a whopping four M2 Ultra SoCs, which is Apple’s most powerful in-house silicon to date.
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