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Actors' union SAG-AFTRA announces 'ethical AI' agreement with Replica, but industry veterans feel misrepresented: 'Nobody in our community approved this'
10.01.2024 - 18:05 / pcgamer.com / Ai
The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has announced a «groundbreaking AI voice agreement» as per the union's website—and despite its claim that the agreement was «approved by affected members of the union’s voiceover performer community», a lot of industry vets feel like their voices weren't heard.
This agreement with Replica Studios seeks to "[pave] the way for professional voice over artists to safely explore new employment opportunities for their digital voice replicas with industry-leading protections tailored to AI technology".
While the specifics have not yet been outlined beyond the press release, the announcement states the agreement will broadly allow SAG-AFTRA actors to licence their talent (as replicated by AI) for use in «video game development and other interactive media projects.»
The use of artificial intelligence has been a particularly tense subject for voice actors—including for SAG-AFTRA itself, which overwhelmingly approved a strike in September 2023, citing worries over «exploitative AI» as one of many reasons for its decision. That makes this turn of events even stranger.
Steve Blum—a prolific voice actor who you might recognise as Grunt from Mass Effect 2 and Oghren from Dragon Age: Origins (and more recently Mephisto from Diablo 4)—spoke out about the agreement on Twitter/X, saying that «nobody in our community approved this».
A deluge of other voice industry professionals have responded similarly. So many in fact, I need to resort to bullet points to keep things legible:
This is just what I gleaned from the immediate, public response—and it's still an abridgedlist. It's safe to say that the union's decision here has not gone over well with a sizable portion of the community it claims to represent. Sizeable does not mean 'all', though.
SAG-AFTRA is amajor union representing a broad swathe of talent across the industry. The primary issue with the statement is that there's a complete lack of information available—both on the agreement itself and the steps taken to get there. It's unclear whether this is a genuine heel-turn or simply an issue of poor communication.
One could make the argument that when it comes to AI-generated work, the metaphorical cat is already out of its bag—that SAG-AFTRA's protections are here to let voice actors continue to profit from their work. The union's national executive director and chief negotiator Duncan Crabtree-Ireland certainly seems to think so:
«With this agreement, we have achieved fully informed consent and fair compensation when it comes to the use of our members' voices and performances. We are proud to work with Replica in leading the way to make it easy for these companies to access
The website gametalkz.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
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By Ash Parrish, a reporter who has covered the business, culture, and communities of video games for seven years. Previously, she worked at Kotaku.