The European Union's digital enforcer celebrated on Friday the "change" underway in the tech world after Apple yielded to a new EU law by announcing it would allow alternative app stores on the iPhone for the first time.
Activision opens its first Call of Duty: Mobile web store with Coda
11.01.2024 - 00:07 / venturebeat.com
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In a new era for game distribution, Activision is collaborating with Coda to launch its first Call of Duty: Mobile web store today.
This kind of partnership is possible in part because of legal changes coming to the games industry. The European Union is forcing gatekeeper platforms to allow alternative web stores in European markets. And a jury verdict in favor of Epic Games found that Google had broken antitrust law in trying to prevent Epic and other game companies from opening and promoting alternative app stores.
With that legal clarity that would allow companies to promote web stores within their apps on Android and iOS stores, Activision has joined forces with Coda to introduce the very first Call of Duty: Mobile Web Store, offering players exclusive deals and in-game content on a global scale.
The Call of Duty: Mobile Web Store is more than just a shop for in-game purchases; it aims to provide a dedicated destination for players to enhance their gaming experience. With a wide range of exclusive discounts, bonus COD Points on every purchase, and seasonal promotions, the Web Store promises non-stop action and incredible value for Call of Duty®: Mobile players worldwide.
“We’ve created a space for discovering the best value in-game content and experiences,” the announcement said. The Web Store serves as a marketplace where players can find unbeatable deals and rewards that bring them closer to the heart of the action.
Giveaways and promotions will be rolled out throughout the year, ensuring that players have ongoing opportunities to enhance their gameplay. It’s a call to arms for all Call of Duty: Mobile enthusiasts to visit the Web Store frequently and not miss out on these epic offerings.
To celebrate the launch, the Call of Duty: Mobile Web Store introduces several exciting promotions. Players can enjoy up to a 50% bonus on Call of Duty (COD) Points, allowing them to maximize their in-game purchases. Additionally, there will be a special 20% discount on the first purchase per User ID, exclusively available on the Web Store.
Coda, a trusted partner with over a decade of experience in managing monetization and content discovery in gaming and beyond, is the driving force behind this collaboration. With a strong track record of working with renowned publishers like Activision Blizzard, Electronic Arts, Riot Games, and Zynga, Coda connects millions of paying customers worldwide to provide revenue growth and customer engagement solutions.
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