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X active users dropped, but in big surprise, Twitter Lite downloads saw 350% jump
29.08.2023 - 05:39 / tech.hindustantimes.com
The rebranding of X (formerly Twitter) was likely the hastiest exercise of its kind ever undertaken. The entire process took three days and involved crowd-sourcing a logo, taking off all physical and digital logos of Larry the Bird and replacing it with the new logo, and even adding a gigantic X on top of the company's San Francisco headquarters. However, such a rapid rebranding often comes with some unexpected consequences, and in this case, it was a lack of spreading awareness towards the new name and logo. As a result, the weekly active users as well as the app ranking on both Play Store and App Store took a big hit. But surprisingly, Twitter Lite emerged as an unexpected winner in all this chaos.
According to TechCrunch a report that quoted Sensor Tower data, revealed that when X suffered a big hit in its total download numbers and weekly active users in the week during the period after rebranding (August 6-20), Twitter Lite witnessed substantial gains. In the first week after the rebranding, the app's downloads jumped by 350 percent. Some believe this happened as Twitter Lite still carried the same name even after the main app's name was changed to X. So, when people, who are not familiar with what is going on in the tech world, came to download the app and searched for Twitter, they could only see Twitter Lite and downloaded it instead.
Earlier we reported that Eric Seufert, an analyst, posted different graphs on his X account and highlighted the impact Twitter faced in app downloads after changing its name and logo. The graphs showed that the app fell massively among the top apps in that period.
Now, Sensor Tower data has provided a clearer picture, as shared by TechCrunch. According to it, weekly users dropped for the app by 4 percent while its overall category ranking fell by 4 numbers to 36.
But these numbers only paint half the picture after the X rebranding. Even as the user engagement and downloads took a hit, the revenue shot up. According to Sensor Tower data, the company saw a boost of 25 percent in revenue post the name and logo change. This boost largely came from the App Store (approximately 24 percent).
At present, the app has recovered and gained on its lost download numbers and engagement driven by app usage in India, the US, and Indonesia.
The Division Resurgence is Delayed to 2024, But Will Get A Public Beta This Year
Bad news, The Division fans. Ubisoft has pushed the launch of The Division Resurgence into next year, with the App Store listing now stating a March 31 release date.
Ash Ketchum is gone, but Pokémon animation is going stronger than ever
The world of Pokémon animation, for a long time, always seemed to have two different directives in the wider scheme of the franchise — it constantly needed to be both an introduction and an alternative. It had served as a sort of Pikachu-filled warmup in the most literal sense, debuting a few weeks before the Pokémon games did in the United States as a teaser taste for the “Pokémania” to come. And from then on, with a more obvious focus at younger audiences, it would always be a great way for youngsters to get their feet wet before they jumped into actually taking a role themselves.
Hacker Hijacks Ethereum Cofounder's Twitter Using SIM-Swap Attack
A SIM-swap attack helped a hacker take over the Twitter account of Ethereum cofounder Vitalik Buterin in order to promote a malicious cryptocurrency scheme.
Indian government warns Android phone users of dangerous vulnerabilities; do this now
Your Android phone might be at risk, the Indian government has warned! In a recent development, the Computer Emergency Response Team (CERT-In), operating under the Ministry of Electronics and Information Technology, has sounded the alarm on what it deems as "high" security risks lurking in the Android ecosystem. These vulnerabilities, if left unaddressed, could potentially provide malicious actors with unauthorized access to users' Android devices, putting sensitive information in jeopardy. The primary recourse offered to safeguard against this looming threat is to promptly update all applications directly through the official Play Store and check for available Android OS updates.
TikTok Is Engaging and Addictive, But It's Not as Popular As This Platform
Facebook still has its fans; it's the most used social media network in terms of total active users. YouTube is close behind, and appeals to a broad set of ages. But neither have as many users spending as much time with them per day as TikTok or—get this—Tumblr, according to a survey of 1,000 US adult social media users conducted by Reviews.org.
ChatGPT users decline 3% globally, but rise 0.4% in the US
In November of the previous year, OpenAI's ChatGPT took the world by storm, quickly becoming one of the fastest-growing digital entities in history. It boasted over 100 million users. It didn't seem to last very long as recent data suggests that ChatGPT's meteoric rise may have been short-lived, with website visits plummeting for the third consecutive month. However, an increase of 0.4 percent in website visits has been witnessed in the US.
Spotify Premium Users Might Get Free Audiobooks Soon
Spotify is planning to offer paid subscribers free access to audiobooks.
Sony's E3 2010 Press Conference, the One with Kevin Butler, Revived in 1080p | Push Square
The fine folks over at Noclip are currently undertaking a huge restoration project, digitising hours and hours of gaming-related footage from a forgotten archive of tapes. If you hit up the YouTube channel, where all of this stuff is free to watch, you'll see old video game trailers, footage of cancelled projects, and old E3 press conferences. Sony's memorable E3 2006 presser has already been restored, and now, its presentation from E3 2010 is now available to watch in the best quality possible.
The My Big Fat Greek Wedding movies understand family like few other franchises
Even in a world where sequels to successful movies are a foregone conclusion, My Big Fat Greek Wedding 3 still feels like a surprise. The story that began with 2002’s My Big Fat Greek Wedding, about young Greek American woman Toula Portokalos (Nia Vardalos), her extremely Greek family, and the hijinks that ensue when she gets involved with a non-Greek man (John Corbett) did not scream “franchise.” And yet it became one, not by repeating the success of the first movie — which still eludes the series — but by centering on a family just quirky enough to feel real, with a light enough touch to keep them from getting too complicated.
A Google founder is building Airships, but you can ride one now in Germany
Some very wealthy people have mega yachts. Some have personal blood boys. Some have entire islands. Google co-founder Sergey Brin, however, appears to be the only billionaire building a fleet of airships, and the latest episode of Hello World brings you inside one.
American Horror Story: Delicate is basically Rosemary’s Baby but with Kim Kardashian
A few things we’ve known about this season of American Horror Story: First, it’s going to be the first season based on something, in this case Delicate Condition, a horror novel by Danielle Valentine; second, it’s the first season not solely helmed by Ryan Murphy; and third, as well as most importantly, Kim Kardashian is playing a major role.