Why every game developer is mad right now, explained
13.09.2023 - 21:55
/ pcgamer.com
Yesterday, game engine company Unity announced changes to its pricing plan that will see developers charged each time someone installs their game after certain revenue and installation thresholds are met. Unity has been around since 2005 and is one of the most popular platforms for game creation, used for big-budget titans like Genshin Impact as well as games like Vampire Survivors, Pokémon Go, Cuphead, Among Us, Subnautica, RimWorld, BattleTech (2018), and Hollow Knight.
The reaction to the change, which is set to take effect on January 1, 2024, has truly been something to behold: Everyone is mad. And I mean everyone, with that classic Gary Oldman emphasis:
The backlash has been nothing short of furious: Individual developers and indie studios of different sizes all came together with the sort of unity—ahem—that's usually only seen during international sporting events. Some developers predicted Unity would very quickly abandon the new pricing scheme (so far, it has not), others suggested parts of the plan—specifically the retroactive contract changes—might not even be legal, and many swore they'd walk away from the Unity engine completely.
A small sampling of great anger
Innersloth (Among Us):
Aggro Crab (Another Crab's Treasure):
Massive Monster (Cult of the Lamb):
Stop the stink @unity pic.twitter.com/ijme9wQ89mSeptember 13, 2023
Devolver Digital (indie-focused publisher):
Landfall Games (Totally Accurate Battle Simulator):
Garry Newman (Garry's Mod, Rust):
Mark Mayers (Desolus)
https://t.co/warKLmw7zB pic.twitter.com/Y2VqIzRJ2MSeptember 12, 2023
Xalavier Nelson Jr. (El Paso, Anywhere)
Cat Manning (Firaxis)
George Broussard (3D Realms co-founder):
Joe Wintergreen, a designer and programmer whose recent credits include Weird West and Stray Gods, actually launched a website for developers who want to move from Unity to Unreal, called ughiguessiwanttomovefromunitytounreal.com.
The uproar is primarily driven by two factors: Unity is attaching a flat per-install fees to games that use its engine, and it's arbitrarily scrapping existing deals and making the changes retroactive.
The policy announced yesterday will see a «Runtime Fee» charged to games that surpass certain installation and revenue thresholds. For Unity Personal, the free engine that many beginning and small indie developers use, those thresholds are $200,000 earned over the previous 12 months, and 200,000 installs; one those marks are met, developers will be charged 20 cents every time someone installs their game.
That sounds like a lot of money, but as we noted yesterday, there are a lot of other factors that could come into play and cause real headaches for devs. «Install bombing,» in which angry users spoof multiple installs