A brand new year means brand new tech being showcased at CES 2024. We were on the ground in Las Vegas, scouring the show floors for cool gadgets and impressive innovations. We've highlighted some of our favorite products from the event, giving you a taste of what to look forward to this year.
What to expect at CES 2024
05.01.2024 - 14:47 / theverge.com / Tom Warren
By Chris Welch, Andrew J. Hawkins, Alex Cranz, Jennifer Pattison Tuohy, Tom Warren, Allison Johnson, and Victoria Song
No single event of the year delivers more tech news than CES. The annual trade show is the starting point for each year in tech, giving companies a chance to announce their next wave of products or tease the ambitious, far-out, and often strange new projects they’ve been working on behind the scenes.
This year’s show kicks off from Las Vegas on Tuesday, January 9th and runs through Friday, January 12th, but you should expect news to start coming out as soon as, really, right now. Companies have been trickling out announcements over the past week, and many will try to preempt the conference with announcements in the days before the show floor opens up.
There’s also an entire day of keynote presentations ahead of the show’s official start. On Monday, expect news from LG, Samsung, Nvidia, Sony, and a whole lot more, as a lineup of companies from the tech and auto worlds run back-to-back presentations.
As always, The Verge will be covering the show inside and out. Here are some of the big stories we expect to see this year.
CES is first and foremost a show about new TVs. But it seems like we’re in for a relatively quiet, iterative year when it comes to new TV hardware. Last year, we saw meaningful leaps in brightness for OLED TVs, which made them suitable for brighter rooms and more viewing environments. And Mini LED became the status quo for mid- to high-end LCD TVs — at relatively affordable prices, to boot.
But LG has already announced its 2024 lineup, and there aren’t any huge panel upgrades in store this year. Instead, the buzzy “new” thing from LG, Roku, and presumably other brands is centered around AI processing. We’ve seen TV makers use AI and machine learning to optimize picture and sound for a few years now, but they’re really leaning into it at CES 2024. Perhaps that’s no surprise given the rise of LLMs like ChatGPT, Bard, and others. With home theater, AI is being used to tweak settings that many consumers never bother adjusting themselves and give content greater depth and clarity. Picture purists will no doubt disable many of these AI tricks, but the trend is undeniable.
The wild card, as ever, is Samsung. Will the leading TV manufacturer play it safe like many competitors, or does the company have something more groundbreaking in its back pocket? We’ll find out in Las Vegas in a matter of days. — Chris Welch
While CES often masquerades as a car show, this year is likely to be different. Ford, General Motors, Stellantis, and a bunch of other notable names will be absent from the event. For that, you can thank the United Auto Workers strike over the summer, which led the
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