Vision Pro Demand Falls Significantly Below Expectations, as Apple Cuts Shipments by Half

The Apple Vision Pro might not be a hit in the consumer market as updated shipment estimates have dropped to 400,000 to 450,000 units for 2024, but the $3,499 head-mounted wearable is a success in the enterprise division, with companies thoroughly impressed with what has been crammed into the device. During Apple’s Q2 2024 earnings, CEO Tim Cook revealed that half of Fortune 100 companies have purchased the AR headset, and it has proven itself to deliver immense utility in various applications.

Over the last few years, Apple has been criticised for not making progress in AI. While competitors such as Google, Microsoft and Samsung are leading the industry with AI technology, Apple is way behind its course. On Thursday, Apple revealed its revenue earnings for the second fiscal quarter of 2024, during which the significant revenue gap was highlighted. However, with the earnings call, Apple CEO, Tim Cook also highlighted its plans for bringing generative AI and how it will differentiate itself from other players in the industry.

Xiaomi has launched the Redmi Note 13 Pro Plus World Champions Edition in India, fulfilling the anticipation set by its teaser during the Smarter Living 2024 event on April 30. This exclusive edition smartphone showcases a bespoke back panel adorned with the emblem of the Argentine Football Association (AFA) in a distinguished golden hue.

Apple's highly anticipated new model of the Vision Pro headset is facing delays until late 2026, accompanied by reports of lower-than-expected demand. While these developments might raise concerns, they do not diminish the long-term potential of Apple's vision products.

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The demand for Apple Vision Pro is slowly dwindling, but the company’s long-term goals have not budged an inch. A new report states that the successor to the $3,499 AR headset could launch sometime by the end of 2026. However, there is a huge glaring issue that Apple needs to address, or this product category will most likely never take off, and that is pricing. For that to happen, the technology giant needs to bring down its component costs, but with each current-generation unit estimated to set back Apple by $1,542, the road to a more affordable head-mounted wearable is long and hard.

Apple Vision Pro surveys have been sent out to users ever since the headset launched earlier this year, but on this occasion, the company has sent customers a multitude of questions, wanting to learn about their experience and usage habits. What is interesting about the latest in-depth survey is that it was sent out shortly after the technology giant reportedly cut production of its latest head-mounted wearable to an estimated 400,000 to 450,000 annual units.

Apple enthusiasts are eagerly awaiting the tech giant's upcoming launch event, slated for May 7, where the company is anticipated to unveil new iPad Pro and iPad Air models. Amidst the buzz, recent leaks from Display Supply Chain Consultants (DSCC) CEO and Co-Founder Ross Young have shed light on what consumers can expect from the new iPad Air lineup.

Are you waiting for the iPhone 16 to launch? As the Apple iPhone 16 launch is months away, we have a good idea of what the device will feature based on the leaked specifications and features. Therefore, if you are confused between iPhone 15 and iPhone 16, then check out the expected upgrades coming in the new generation of iPhone. This will give you a greater understanding of whether you should wait for the iPhone 16 or buy the iPhone 15 during the upcoming sale.

Saber Interactive’s MudRunner game has carved out a solid niche for itself, but if you just can’t get enough of it, even with the recently released Expeditions: A MudRunner Game– well, there’s more on the way, albeit on new platforms.

Last year in April, Apple launched their stores in Delhi and Mumbai which were named Apple Saket and Apple BKC. Now, the Cueprtino-based tech giant is reported to open more Apple stores in three cities in India. The two newly opened stores completed their first year this month with great revenue and success. Now, Apple is planning to expand its horizons in India by planning to open new stores in major cities. Know which cities Apple is aiming to open its store.

Apple enthusiasts have more to look forward to this year with the impending release of a revamped iPad Air. The tech giant appears set to deliver one of the most significant updates to the iPad Air series yet, introducing new features and design changes that align it closely with the premium iPad Pro lineup.