TSMC thanks you for your love of AI-powered chatbots

21.01.2024 - 05:55 / tech.hindustantimes.com / Ai

Last year's fast uptake of generative artificial intelligence looks set to continue, which is the kind of good news that will convince Taiwan Semiconductor Manufacturing Co. that the worst is over for the global chip sector. All it needs now is for us to keep chatting with bots, create AI-generated cat videos, and let computers write school essays.

Global semiconductor industry revenue will climb at least 10% this year, Chief Executive Officer C.C. Wei told investors Thursday, a turnaround from a 2% drop last year. TSMC will do even better, with full-year growth of more than 20% versus a 9% decline. 

A slowing global economy, military conflict in multiple locations, and weaker demand for consumer devices like smartphones and computers hurt the entire industry in 2023. The Taiwanese made-to-order chip foundry couldn't avoid the fallout, despite the buzz that drove sales of the expensive number-crunching chips crucial to AI.

Building AI models and churning out results to user requests are intense tasks. They also burn a lot of electricity, forcing chip designers to come up with more powerful, yet more efficient, semiconductors. TSMC's major clients including Nvidia Corp. and Advanced Micro Devices Inc. head up the competition here, and no rival to TSMC has yet shown they can manufacture the components better.

That means weakness in AI would spell bad news for TSMC. 

Dozens of generative AI products have popped up since OpenAI released ChatGPT in November 2022, including websites that can create photos and videos based only on text input. Until now, most of those tasks were undertaken in massive server farms stacked with chips manufactured by TSMC at its factories in Taiwan. This year marks the start of a new phase.

“Generative AI is only in its nascent stage,” Chairman Mark Liu said during the earnings conference. “We have only seen the tip of the iceberg.”

TSMC is betting that more of the AI work will be done directly on consumer devices like smartphones and PCs, the very sectors that slumped last year. 

Samsung Electronics Co. offers a good example. The company this week announced it was targeting double-digit growth for its latest flagship phone series, and expects to get there by stuffing the device with artificial intelligence features such as live voice and text translation, and enhanced image search. Apple Inc. is also working on a large-language model, the backbone of text-based generative AI, with a view to bringing advanced features to products like iPhones, Bloomberg News has reported.

Whichever company wants to offer AI, on whatever product, TSMC expects to be there making the needed chips. 

Yet TSMC's optimistic outlook extends well beyond the company.  A forecast for double-digit industry growth