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Thousands of fake Facebook accounts shut down by Meta were primed to polarize voters ahead of 2024
30.11.2023 - 15:39 / tech.hindustantimes.com
Someone in China created thousands of fake social media accounts designed to appear to be from Americans and used them to spread polarizing political content in an apparent effort to divide the U.S. ahead of next year's elections, Meta said Thursday.
The network of nearly 4,800 fake accounts was attempting to build an audience when it was identified and eliminated by the tech company, which owns Facebook and Instagram. The accounts sported fake photos, names and locations as a way to appear like everyday American Facebook users weighing in on political issues.
Instead of spreading fake content as other networks have done, the accounts were used to reshare posts from X, the platform formerly known as Twitter, that were created by politicians, news outlets and others. The interconnected accounts pulled content from both liberal and conservative sources, an indication that its goal was not to support one side or the other but to exaggerate partisan divisions and further inflame polarization.
The newly identified network shows how America's foreign adversaries exploit U.S.-based tech platforms to sow discord and distrust, and it hints at the serious threats posed by online disinformation next year, when national elections will occur in the U.S., India, Mexico, Ukraine, Pakistan, Taiwan and other nations.
“These networks still struggle to build audiences, but they're a warning," said Ben Nimmo, who leads investigations into inauthentic behavior on Meta's platforms. "Foreign threat actors are attempting to reach people across the internet ahead of next year's elections, and we need to remain alert."
Meta Platforms Inc., based in Menlo Park, California, did not publicly link the Chinese network to the Chinese government, but it did determine the network originated in that country. The content spread by the accounts broadly complements other Chinese government propaganda and disinformation that has sought to inflate partisan and ideological divisions within the U.S.
To appear more like normal Facebook accounts, the network would sometimes post about fashion or pets. Earlier this year, some of the accounts abruptly replaced their American-sounding user names and profile pictures with new ones suggesting they lived in India. The accounts then began spreading pro-Chinese content about Tibet and India, reflecting how fake networks can be redirected to focus on new targets.
Meta often points to its efforts to shut down fake social media networks as evidence of its commitment to protecting election integrity and democracy. But critics say the platform's focus on fake accounts distracts from its failure to address its responsibility for the misinformation already on its site that has contributed to polarization and
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