The Shifting Nature of Exclusivity
22.02.2024 - 16:15
/ gamesreviews.com
/ Sony
Exclusivity is changing. When I was a kid, I desperately wanted a PlayStation to play Tomb Raider. I drew pictures, I read magazines. I had a Sega Saturn, and could’ve played it perfectly well there. But six-year-old me didn’t know that, and nothing I saw convinced me otherwise. I had a PlayStation that Christmas.
A bit after that we went into a little game shop in Birmingham – up near where Currys and Pizza Hut is now, if memory serves. We asked for recommendations and the older guy, who looked more like a mechanic than a game shop owner, picked up Final Fantasy VII and said we wouldn’t need any other game. This was the be all and end all of interactive entertainment. And for the then seven-year-old me, he was right. For a couple of months anyway.
I guess part of me knew that VII meant this was the seventh game in the franchise, and that they hadn’t been on PlayStation. But it didn’t matter. If this was where Final Fantasy was, that’s where I’d be.
Those days are long gone. With the announcement that Xbox is bringing HiFI Rush, Pentiment, Sea of Thieves and Grounded to other consoles, and the double whammy of Sony looking to expand its PC efforts and the huge hit of Helldivers 2, those days of exclusivity are truly numbered. And as nostalgic as I get thinking about the 90s, that’s only a good thing.
Everybody I knew thought Tomb Raider was a PlayStation exclusive. Today, we’d be able to check any number of sources in seconds. It almost feels quaint that it was ever a question. A quick Google tells me that the Saturn version was quite successful, even. Nobody told us.
That kind of platform specific marketing is still quite effective. Call of Duty is often hinted at as the kingmaker when it comes to exclusive content in the last few generations. But not in the same way. Nobody is buying a PlayStation because Modern Warfare might not be on Xbox.
And Final Fantasy as a Nintendo product?! Even writing it today feels wrong, though I know logically it was once a thing. The impact of exclusives in those days – and I guess today given some of the reactions in the last few weeks – is an emotional thing.
But it’s different. Today I don’t look in wonder at a rack of CD cases, imagining which would get me the most bang for my buck. I have a 30-year backlog, and own every console going. I don’t have emotional ties to exclusives, because there’s just so much coming out and so little time to play it. Kids have their tablets and phones, as well as consoles or PCs, and the idea of shifting between them (sometimes even within the same games) is completely normalised. The Bleem people were way ahead of their time.
Things just aren’t the same today.
I’ve written many times over the years about the changing nature of