Xbox boss Phil Spencer has revealed in an interview with Japanese publication Famitsu that he believes PS5 and Nintendo Switch players to also be part of the Xbox family, alongside Xbox Series X/S, Xbox One and PC players.
18.10.2023 - 19:29 / videogameschronicle.com / Phil Spencer
Phil Spencer has suggested that Microsoft’s acquisition of Activision Blizzard won’t result in all of Xbox’s franchises being adapted for mobile.
While the $69 billion deal has often been framed as Microsoft seeking to purchase Call of Duty, Xbox’s boss has consistently claimed that the transaction was primarily driven by the company’s mobile gaming ambitions.
Last November, Microsoft’s head of gaming went as far as to say that the Xbox business would become “untenable” if it remained “irrelevant” on mobile.
Following the completion of the game industry’s biggest ever deal last week, Xbox has a major presence in mobile gaming as the owner of Candy Crush maker King and titles including Call of Duty Mobile and Diablo Immortal.
“There’s just no way to really plot the future without being on the platform that most of the planet plays on,” Spencer told the official Xbox podcast this week. “The games are different, the business models are different, the whole dynamic of how you distribute, how you find games is different.
“So, when I was looking at that, I needed to find a team that’s had amazing success for us to learn from. So literally we just—Amy Hood, who’s the CFO of Microsoft, and I—went through a list of who are the most accomplished publishers in the mobile space.
“And most people wouldn’t have expected, I think—I didn’t—that Activision would have been as high, with the King work, as well as the Call of Duty Mobile work, Warzone stuff, that they’ve been doing, Diablo Immortal.
“And so, I want to go learn from those teams because I think it’s critical for us to deliver on the full promise of over two billion people playing, the opportunity to reach more of three billion people playing video games, to reach more and more people, that people who only play on their phone find Xbox to be something that’s interesting for them.
“It doesn’t mean I want to turn all of our franchises into mobile franchises,” he continued. “It doesn’t mean everything’s going to go free-to-play. I think the distribution and business model diversity that we have is a strength of the platform. People who want to buy games, I love that. People want to subscribe to their games, it’s great.
“Free-to-play games are great, as well. But I’m really looking forward to learning on mobile because the truth of the matter is, if you’re going to continue to be relevant in gaming at a global scale, you’re going to have to find a way to be relevant on the largest platform, which is mobile.”
Microsoft previously said the Activision Blizzard acquisition would improve its ability to create a “new Xbox mobile platform” and a “next generation game store” to compete with Google Play and the App Store.
Xbox boss Phil Spencer has revealed in an interview with Japanese publication Famitsu that he believes PS5 and Nintendo Switch players to also be part of the Xbox family, alongside Xbox Series X/S, Xbox One and PC players.
Xbox has had a busy year which involved the release of Starfield and the finalization of the acquisition of Activision Blizzard.
Xbox head Phil Spencer considers PS5 and Nintendo Switch users part of the overarching Xbox community.
Microsoft’s head of gaming, Phil Spencer, appeared at BlizzCon on Friday to address fans following the completion of its $69 billion acquisition of Activision Blizzard.
Microsoft Gaming head Phil Spencer popped onto the stage during today's BlizzCon 2023 Opening Ceremony to greet the fans of his latest conquest. After clearing considerable regulatory resistance, Microsoft closed its landmark acquisition of Activision Blizzard last month.
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By Tom Warren, a senior editor covering Microsoft, PC gaming, console, and tech. He founded WinRumors, a site dedicated to Microsoft news, before joining The Verge in 2012.
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For gamers, one of the most alluring possibilities created by Microsoft's finally-completed acquisition of Activision Blizzard is the prospect of games like Call of Duty, Diablo, and Overwatch on Game Pass. Microsoft's subscription service is already a hell of a deal, and adding annualized iterations of Call of Duty plus everything Blizzard does makes it even more attractive. And it will no doubt happen eventually, but not anytime soon: Activision said last week that its games won't arrive on Game Pass until 2024 at the earliest, and in a recent interview with the Official Xbox Podcast, Xbox boss Phil Spencer said that timeline is «accurate.»
Microsoft made several headlines when they unveiled their interest in bringing on another acquisition. After Zenimax Media, Microsoft went after a massive name with Activision Blizzard. The purchase brought in over $68 billion, and it was an uphill battle for Microsoft. They had to go through a series of regulators to ensure that this deal wouldn’t hurt competition. Of course, the significant component that hit the headlines was the fact that Microsoft would own Call of Duty. That made many players worried about a scenario in which Call of Duty would no longer be available on the PlayStation line of consoles. The folks over at Xbox continued to ensure this wouldn’t be the case.
Mobile is bigger than console and PC, and Spencer discusses what Microsoft needs to do to find success there.