In the hours leading up to several gaming news events — like an indie event or a Nintendo Direct — you can see the rumblings of people online discussing a game called Hollow Knight: Silksong. Some share digital summoning circles constructed with emojis and dedicate them to the game in the hopes it will make an appearance at a showcase; others simply express their excitement by sharing memes prior to the event. During a digital event itself, you’ll see viewers spam the live chat with messages like “SKONG [with four airhorn emojis],” or “WHERE SILKSONG????!!??” Sometimes, the phrase “Silksong” will even trend online before one of these events because so many people are sharing their excitement.