Monopoly Go, casual and IP drive Data.ai Q3 mobile games report

17.10.2023 - 14:37 / venturebeat.com / Ai

Data.ai’s latest report on the mobile games market in Q3 highlights the success of Monopoly Go and other IP-driven games. However, top titles still have a grip on the worldwide rankings.

Six of the top 10 most downloaded games made repeat appearances. However, there was significant movement for the hyper-casual Tic Tac Toe: 2 Player XO. The game climbed over 500 places to be the seventh most downloaded game last quarter.

The top titles by consumer spending also stayed relatively stable with seven of ten titles making repeat appearances. However, there was a major shakeup for the top spot. For the first time ever, Royal Match dethroned Honor of Kings as the top game by consumer spending.

Similarly, the top games by Monthly Active Users (MAUs) remained unchanged. While FIFA Soccer jumped two spots, all of the most active titles returned from the Q2 rankings.

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Monopoly Go launched at the beginning of Q2 2023 and has gained steam in the following quarter. In its first quarter, Scopely’s take on Hasbro’s classic board game was the 30th largest game by consumer spending. In Q3 2023, it climbed to fourth.

According to Data.ai, the title’s spending growth topped its breakout charts worldwide. In fact, Monopoly Go made the top ten in 15 of the 23 markets included in its report. This includes the top spot in Australia, Canada, Italy and the U.S..

Part of this consumer spending growth is driven by an increase in MAUs. Worldwide, Monopoly Go reached the 30th spot on Data.ai’s ranking of MAUs, up 19 places since last quarter.

Niantic’s Pokémon Go continues to be a force to be reckoned with on mobile. The title posted its best quarter by consumer spend in two years with nearly 70% quarter-over-quarter growth. This surge propelled the game up the ranks six spots into seventh place.

While Pokémon Go continues to be a success, it’s not the only mobile game featuring Pokémon IP that’s gaining popularity. At the beginning of Q3, the Pokémon Company launched Pokémon Sleep. The game tracks users sleep quality and rewards players with Pokémon based on their sleep quality.

Pokémon Sleep’s blend of popular IP with gamified health tracking has been a major success. The title hit 118th in Data.ai’s MAU rankings. While it’s early, the title managed to break into the top 100 games by MAUs in six markets, including the fourth spot in Japan.

Outside of Monopoly Go and Pokémon, IP is also playing a key role for other growing mobile games. In Data.ai’s breakout games by consumer spending list, IP-based games took six of the ten