Even though Apple didn't have an official presence at CES 2024 in Las Vegas, the trade show still had a whole area dominated by mixed reality tech. One of the most popular booths there was none other than Xreal (formerly Nreal), which decided to ride on the Apple Vision Pro hype train and unveil its latest AR glasses, the Xreal Air 2 Ultra, in Las Vegas. The Chinese firm claims that its latest headset makes «an affordable alternative to» the likes of the $3,499 Vision Pro, though it's currently priced at $699 — a tad more than the $499 Meta Quest 3 — as Xreal attempts to lure developers into its ecosystem.
I Have Had Some Trouble Hearing. Then I Tried These New Glasses - EssilorLuxottica.
28.12.2023 - 03:29 / tech.hindustantimes.com
Earlier this year, my left ear, previously every bit as capable as my right, started letting me down. I at first had many explanations for this — a buildup of ear wax, some side effect of a sinus infection or a prolonged reaction to a lot of flying recently. It took a specialist to break it to me that I had joined the ranks of 1.25 billion people in the world who suffer from mild to moderate hearing loss.
Why it has happened is still unclear. To eliminate one possibility, the doctor gave me a prescription and told me to come back in two weeks. In the meantime, he suggested I try to avoid loud noises. As I emerged onto Park Avenue, that seemed like cruel joke. The only way to truly avoid noise in New York, clearly, is to go a bit deaf.
What would that mean for me, though? Already I had become a person who would subtly try to position myself in ways to maximize my ability to hear clearly, putting as many people to my right side as possible, sometimes requiring some rapid and frank assessments about who in a group might be the most interesting.
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“Think about a hearing aid,” the doctor said when I went in for my follow-up exam. I'm a 36-year-old technology journalist. This isn't the kind of wearable tech I typically consider. Hearing aids are expensive — sometimes a few thousand dollars per ear. And, more to the point, they're hearing aids. I decided I would find ways to manage without one for as long as was practical. Eventually, I've lied to myself, I'll hit some undefined age when a hearing aid will seem more appropriate.
Weeks later, I attended a lunch event promoting next year's CES, the enormous annual consumer electronics event held in Las Vegas. In a previous job, I had visited the show for 10 consecutive years, growing steadily more skeptical that any innovation of real consequence could be found there. This lunch was an attempt by organizers to convince journalists that the show was still relevant by inviting some exhibitors to discuss the products they planned to unveil. I decided to hear what they had to say (made easier by the fact my assigned seat put the speakers' podium to my right).
Every so often at tech events you'll see someone who is particularly stylish and hazard a guess that they are a temporary visitor from that other planet known as the fashion industry. It's usually an ominous sign: Either a tech company has drafted some luxury designers to make good tech “fashionable,” or a luxury brand has drafted some nerds to make their gorgeous designs “smart.” Both approaches are notoriously difficult — even Apple gave up positioning the Apple Watch as a piece of luxury fashion and instead leaned into its utility as a fitness tracker.
Stefano Genco, one of
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