Elon Musk has said that he will “look into” why Xbox and PlayStation are no longer offering players the option to share content to X, formerly known as Twitter.
20.10.2023 - 23:19 / pcmag.com / Linda Yaccarino
Twitter has been teasing, testing, and launching different subscription tiers since Elon Musk took over the company last year, but he's not done yet.
Musk tweeted that Twitter, now known as X, will offer two new tiers of X Premium (previously Twitter Blue) subscriptions: "One is lower cost with all features, but no reduction in ads, and the other is more expensive, but has no ads," he wrote. He didn't say how much these tiers will cost. X Premium is currently $8 per month.
Earlier this month, Bloomberg reported that X was testing three subscription tiers: Basic, Standard, and Plus. In that setup, the Basic plan would show the normal amount of ads, Standard would reduce them by half, and Plus would remove them entirely. (X Premium currently offers "half ads.")
X is also testing a $1-per-year subscription model for any non-X Premium member who wants to tweet or retweet content on the platform. The move is intended to cut down on bots (the idea being that only legit people have credit cards, apparently), and is currently being tested in New Zealand and the Philippines.
X has struggled to earn money since Musk's takeover. X CEO Linda Yaccarino says that the platform is profit-positive minus its debt payments, according to Bloomberg, and that 90% of its advertisers have come back, though spending is not what it once was.
The tiered approach, meanwhile, is a familiar one, especially among video streamers like Netflix. Thus far, social networks haven't embraced it, however, with Meta's collection of apps sticking with advertising beyond creator-level subscription offerings.
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Elon Musk has said that he will “look into” why Xbox and PlayStation are no longer offering players the option to share content to X, formerly known as Twitter.
Social media researchers have canceled, suspended or changed more than 100 studies about X, formerly Twitter, as a result of actions taken by Elon Musk that limit access to the social media platform, nearly a dozen interviews and a survey of planned projects show.
This is not investment advice. The author has no position in any of the stocks mentioned. Wccftech.com has a disclosure and ethics policy.
Elon Musk's venture into the realm of artificial intelligence has taken a curious turn with the recent unveiling of his latest AI creation, Grok chatbot. While the name may raise eyebrows, it's not entirely unexpected given Musk's penchant for unconventional names, as evinced by his children's unique names. However, there's a deeper meaning behind Grok, and it's intimately tied to Musk's enduring fascination with Mars - the Red Planet.
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