Twitter has been teasing, testing, and launching different subscription tiers since Elon Musk took over the company last year, but he's not done yet.
02.10.2023 - 19:37 / tech.hindustantimes.com / Linda Yaccarino / Elon Musk
Social media platform X is partnering with Paris Hilton and her digital ad agency 11:11 Media as it seeks new revenue and to redefine the platform formerly known as Twitter. X will work with Hilton to create original video content on fashion, beauty, travel and other topics, the company announced Monday. Hilton, an American media personality and socialite, will also help promote the launch of X's new products and services.
X has been pushing for new avenues of growth since Elon Musk's chaotic takeover in 2022 led advertising sales to decline by more than half. The company launched a Premium subscription earlier this year that offers additional features for a monthly fee. Musk has also been vocal about turning X into an ‘everything app' that includes audio, video, shopping, payments and more.
Partnering with Hilton could help X push some of its shopping and video features. X and 11:11 Media will share revenue from the project.
In recent months, X Chief Executive Officer Linda Yaccarino has been pitching brands, investors and companies on a vision for new products and services that generate revenue. In July, she met with talent agencies Creative Arts Agency and United Talent Agency, along with Walt Disney Co., the Financial Times reported. Yaccarino also met with Hilton that month.
On Thursday Yaccarino is expected to talk with the bankers and investors that financed Musk's Twitter takeover to lay out the company's financial plan, the Financial Times reported. At the Code Conference last week Yaccarino said that the majority of X's top advertisers have returned and the company could reach profitability by 2024.
Twitter has been teasing, testing, and launching different subscription tiers since Elon Musk took over the company last year, but he's not done yet.
For weeks, it has been known that X (formerly Twitter) would introduce multiple tiers as part of its subscription known as X Premium. It is just one of the several changes that the microblogging platform has undergone since Elon Musk's acquisition. Although the majority of Musk's moves have been called draconian by users, the Tesla and SpaceX CEO has not shied away from enforcing them, with the aim of making X a super app that competes with China's WeChat. In the latest announcement, Musk has now revealed that the tiers of the X Premium subscription could be coming soon.
Many experts have criticized X (formerly Twitter) for letting misinformation spread on its platform in the past. But a new low for the platform came on Thursday, October 19, when a fact-checking website found that the owner of the platform, Elon Musk, was spreading misinformation through one of his posts on X. The post in question is a video that had a series of screenshots of news headlines where the efficacy of various COVID-19 vaccines was shown to decline in order of percentage. The fact-checker called it misleading and missing context. Interestingly, Musk has been vocal on the platform against the social and government-based pressure of getting the vaccine.
This is not investment advice. The author has no position in any of the stocks mentioned. Wccftech.com has a disclosure and ethics policy.
Twitter owner Elon Musk has come up with a bold new plan to rid the platform of bots and attract legitimate new users: Charging new subscribers $1 per year for access.
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X (formerly Twitter) has begun testing three different tiers of its proposed premium subscription. The information came from the company CEO Linda Yaccarino in a meeting with debt holders as she updated the bankers about the finances and revenue of X, as per a report. It was also highlighted that the testing was done to increase the revenue collection from the subscription funnel. Additionally, X also stated during the meeting that the advertisers are returning back to the platform, although with smaller budgets.