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E3 is officially dead: 'Thanks for the memories. GGWP'
14.12.2023 - 15:18 / pcgamer.com
Almost three decades after first debuting at the Los Angeles Convention Centre, the Entertainment Software Association has announced it's finally laying gaming convention E3 to rest.
A statement was posted to the official E3 Twitter, which read: «After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories.» The statement signs off with «GGWP» in giant yellow letters.
In a statement to The Washington Post, ESA CEO Stanley Pierre-Louis said: «We know the entire industry, players and creators alike have a lot of passion for E3. We share that passion. We know it's difficult to say goodbye to such a beloved event, but it's the right thing to do given the new opportunities our industry has to reach fans and partners.»
He continued: «There were fans who were invited to attend in the later years, but it really was about a marketing and business model for the industry and being able to provide the world with information about new products. Companies now have access to consumers and to business relations through a variety of means, including their own individual showcases.»
It's been an unfortunate few years for the expo, with 2020 feeling like the beginning of the end for E3. The Covid-19 pandemic saw its 2020 show get cancelled, before coming back in a stripped-down digital format in 2021. While we said that the show was "better than we could have expected," it still didn't prove to be quite enough.
The following year saw E3 cancelled again, with the ESA announcing that there wouldn't be a digital or in-person show, but planned to return «with a reinvigorated showcase» in 2023.
That, as we know now, didn't happen. Despite a partnership with PAX organiser ReedPop, huge hitters like Microsoft, Sony, and Nintendo revealed that they wouldn't be making an appearance at the show's first attempt to return in-person since 2019. Ubisoft, who had previously committed to appearing, subsequently pulled out just two months later.
It led to E3 2023 being yet another cancelled event, something ReedPop global VP of gaming Kyle Marsden-Kish called «a difficult decision because of all the effort we and our partners put toward making this event happen.» Six months later, in September 2023, ReedPop and the ESA ended its partnership and confirmed that there would be no E3 in 2024 either.
Despite this, there were talks of the ESA planning for a big relaunch sometime in 2025. Despite history, I was still holding out a little bit of hope that we might actually see some grand return in the future. Unfortunately, that's no longer the case.
The news of E3's demise is being touted as a real «end of an era moment,» and it is. It was once the biggest convention in the
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E3 Is Officially Dead | Push Square
The Electronic Entertainment Expo, better known as E3, is officially dead. A statement on the official website simply reads: «After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories.»
E3 is Finally, Officially, Permanently Dead After a Long Decline
RIP E3. The writing has been on the wall for what was once the biggest date on the gaming calendar for a while, but today it was officially announced by the Entertainment Software Association via the Washington Post that “after more than two decades of hosting an event that has served as a central showcase for the U.S. and global video game industry,” E3 is dead. Permanently. No extra lives.
E3 Is Officially Dead After a Series of Failed Attempts at Reinvention
E3, what was once the biggest video game expo, is officially dead. The Entertainment Software Association (ESA) confirmed the news on Twitter, thanking the fans and developers who attended and supported the in-person show for over two decades. Its closure was only a matter of time, slyly signalled in March, when the 2023 edition got cancelled due to a lack of interest from several publishers including the big three — PlayStation, Xbox, and Nintendo — all of which pulled out. Add to that pandemic-era disruption which caused global lockdowns, competitors such as Summer Game Fest, and the general audience preferring to catch up on game reveals from the comfort of their homes, eventually leading to its demise.
E3 is officially dead: "The time has come to say goodbye"
After some speculation, the Entertainment Software Association (ESA) has confirmed that it is officially cancelling E3 after nearly three decades of the iconic LA video game expo.
E3 is officially dead, say ESA
"After more than two decades of E3, each one bigger than the last, the time has come to say goodbye. Thanks for the memories." So says the official E3 website this afternoon, as the Entertainment Software Association (ESA) confirm that E3 is officially dead.
ESA officially kills E3
US video games trade association The Entertainment Software Association (ESA) is officially abandoning the long-running E3 event.
E3 is officially dead, announces ESA
E3 had been on life support over the past few years, but the Entertainment Software Association (ESA) is finally retiring the long-running expo for good.
E3 is officially over forever
By Ash Parrish, a reporter who has covered the business, culture, and communities of video games for seven years. Previously, she worked at Kotaku.
E3 Is Officially Retired After Almost 30 Years
The popular gaming expo known as E3 has been officially retired after occurring almost annually for nearly 30 years. E3, an abbreviation for Electronic Entertainment Expo, has been happening since 1995, offering a space for developers and publishers to showcase their upcoming games and hardware to members of the industry, from shareholders to journalists, for instance.