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30.11.2023 - 11:05 / pcgamesinsider.biz / Haruki Satomi
UK developer Creative Assembly is going to be returning to its roots and focusing on real-time strategy titles.
That's according to the president and Group CEO of parent company Sega Sammy, Haruki Satomi, who told investors in the firm's most recent financial results that the studio is going back to working on offline RTS titles. This comes in the wake of the Japanese publishing giant cancelling online shooter Hyenas, which Creative Assembly had been working on for some time.
"To put it simply, Creative Assembly was good at offline games in the RTS genre, but they took on the challenge of developing Hyenas, an online game in the FPS genre," Satomi said.
"However, although the game itself was good, we decided to cancel the development of Hyenas because we did not think it would reach a quality that would satisfy our users when we considered whether we could really operate this as a competitive online game for a long period of time."
The cancellation of Hyenas has resulted in layoffs at Creative Assembly. The project was said to have the highest budget of any Sega game to date.
The Japanese firm is also shaking up how its publishing business is divided up between the USA and Europe.
"In addition, we have divided the area of responsibility between Sega of America and Sega Europe as publishing console video game through mainly Sega of America, and PC game publishing through Sega Europe until now," Satomi continued. "But we will change this into a new structure by integrating their marketing and development management functions, etc as well as their global multi-platform roll-out functions to create a structure for driving business efficiency."
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UK developer Creative Assembly, after a brief dalliance with first-person projects on PlayStation like 2014's Alien: Isolation and the recently cancelled Hyenas, will shift focus back to strategy games and PC. It's likely the last console players will see of the Horsham-based company, at least for the foreseeable future.
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Troubled developers Creative Assembly will double-down on their strength in making offline real-time strategy games, following their failed attempt to break into the competitive shooter market with extraction FPS Hyenas.
Sega recently canceled Creative Assembly's online shooter Hyenas and commenced layoffs at the UK studio, but has now stated the "game itself was good."
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