Apple is pretty conservative when it comes to its iPhone colors. Its yearly iPhone updates often come in subtle colors, although Apple shakes up things time and again with a handful of its devices by trotting out some really stark colors like green and yellow. iPhones such as the iPhone 5C, and iPhone XR were offered in snazzy and vivid colors such as Red, Blue, Green, and even Coral. For people who do not like flashy colors, Apple also tried its hand at making matte iPhones for one year with its iPhone 7 series but soon stopped. However, the Cupertino-based tech giant could yet again go back to creating matte black iPhones, but sadly, this will not include the upcoming iPhone 15 series.
Blockchain gaming forgotten, but not yet gone | This Week in Business
18.08.2023 - 13:45 / gamesindustry.biz
This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends. Check back every Friday for a new entry.
Remember blockchain gaming? It's been almost exactly a year since we last focused on it in this space.
I hope you enjoyed that time off, because it's time to talk about it again as Zynga finally gave us the first peek at what its blockchain division has been doing for the past two years.
QUOTE | "Zynga has always been on the forefront of innovation, and with Sugartown, our ambition is to empower players through a sustainable Web3 platform full of fun and enduring games." – Zynga VP of Web3 Matt Wolf touts the company's first blockchain in an announcement this week.
First of all, the innovation Zynga was on the forefront of in its early years was commonly known as "stealing stuff."
QUOTE | "I don't fucking want innovation. You're not smarter than your competitor. Just copy what they do and do it until you get their numbers." – Zynga founder and CEO Mark Pincus speaking with staff, according to a source for a 2010 SF Weekly article that described Zynga as "one of the most evil places I've run into."
Second, it took two years to come up with a game where players need to own a cryptocurrency token to play, and mechanics revolving around those tokens will provide in-game currency that VentureBeat says is "used to unlock exciting rewards."
Personally, I don't think spending real money to buy fake money for a game that gives you even faker money to spend in the game qualifies as "exciting," but to each their own, I guess.
As for the game itself, the teaser trailer for Sugartown makes it look like an incredibly potent distillation of blockchain bro stereotypes.
Cartoon animals engaged in unsavory activities (car theft, property destruction, computer programming), hard at work while all the other animals are wasting time sleeping, leave behind the farm and its metaphorical sheep (literal pigs and cows) to drive a car with a blower sticking out the hood in the big city, where a badger wearing a suit and Bluetooth headset is checking stock prices on his smartphone when he notices his smartwatch acting up because some ghostly phantoms are messing with the town's electronics.
Thinking about the target audience for such an ad makes me actually feel a little bad for them. And that's coming from someone who was ready to joke that this was their favorite book, even though they would insist it was actually Sun Tzu's Art of War.
It's appropriate that this blockchain marketing is incredibly vague as to key details like what the actual experience of playing
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This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends. Check back every Friday for a new entry.
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This Week in Business is our weekly recap column, a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends. Check back every Friday for a new entry.
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