The developers behind Helldivers 2 didn't expect many players to join the assault on the Automatons, but surprisingly, a whopping 70% of the player base joined the fight for tyrannical democracy.
18.03.2024 - 10:25 / digitaltrends.com / Giovanni Colantonio
Every year, the annual Game Developers Conference (GDC) acts as an all-important watercooler moment for the video game industry. It’s the one time a year where developers can widely gather to share their innovations, discuss the state of the industry, and advocate for change at scale. This year’s show, though, is especially crucial. It comes amid a catastrophic wave of layoffs across studios that’s put well over 10,000 individuals out of work. That’s happening as executives look to tools like generative AI to cut costs, which has created a firestorm over labor issues.
Unionization and worker protections are set to be the headline of this year’s show, and there’s a major player in attendance that will speak to those issues. Representatives from the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) will be on hand this week, hosting panels on queer representation and the dangers of deepfake technology in games. While the union will speak to several parallel issues currently plaguing the industry, it’ll also be a key voice in championing the ethical use of AI during a week where that’s sure to be a heated subject.
In a conversation with Digital Trends ahead of GDC, SAG-AFTRA’s Sarah Elmaleh, chair of the Interactive Negotiating Committee, and Ray Rodriguez, chief contracts officer, spoke in-depth about the union’s position on AI in gaming. Both Elmaleh and Rodriguez laid out what the committee believes is the correct way to handle a technology that’s unlikely to go away.
Related“I certainly view AI with apprehension and a great deal of concern about what could happen, but I don’t view it in an exclusively negative light,” Rodriguez tells Digital Trends. “It is the challenge that is before us, and it’s a challenge that we should feel confident we can work through.”
To a casual observer, it may seem like SAG-AFTRA has accelerated its efforts to protect video game actors in recent months. Its involvement at GDC caps off a busy few months following the conclusion of 2023’s successful TV and theatrical performers’ strike, one that earned actors new safeguards against AI usage. Since then, all eyes have been on the union as it works to establish similar guardrails for video game actors (its most recent initiative is a tiered agreement system that expands production budgets).
“I think the union has been visible more generally,” Rodriguez says. “I think a lot of that has to do with a series of issues that have really focused the attention
The developers behind Helldivers 2 didn't expect many players to join the assault on the Automatons, but surprisingly, a whopping 70% of the player base joined the fight for tyrannical democracy.
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