Samsung is planning to unveil its fastest and next-gen GDDR7 memory modules next month with up to 37 Gbps speeds for next-gen GPUs.
09.01.2024 - 18:25 / venturebeat.com / Ai
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AppsFlyer has introduced its AI-powered Creative Optimization tool to transform marketing campaigns.
San Francisco-based AppsFlyer aims to transform the landscape of marketing campaigns by using AI to improve the creative process, using AI to give marketers new insights into their creative assets and data-driven guidance to maximize impact.
The Creative Optimization product empowers marketing teams to make informed decisions that significantly elevate the performance of their campaigns. By leveraging AI, this tool identifies patterns, trends, and features that drive optimal audience engagement, providing invaluable guidance on maximizing the impact of creative content and advertising spend.
Yevgeny Peres, executive vice president of product strategy at AppsFlyer, said in a statement, “The new Creative Optimization product presents a real breakthrough for marketers, bridging the gap between creative and growth marketing teams while addressing key pain points to drive success for both. By delivering sophisticated, in-depth creative insights, it enables growth marketing teams to optimize spend, increase scale, and drive profitability by automatically identifying which creatives perform best in campaigns.”
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AppsFlyer collaborated with over 100 companies, including fintech company Dave and mobile gaming leader Papaya Gaming, during the development and testing phases of Creative Optimization.
Results from companies across gaming, fintech, ecommerce, and entertainment industries have been nothing short of exceptional, the company said.
Brands utilizing the product experienced up to a 300% growth in ad spend while witnessing significant improvements in key performance indicators. Campaigns saw increases in ad click-through rates by up to 50%, cost-per-install decreases by as much as 30%, and up to a 100% uplift in customer retention and revenue metrics.
Christian Espinoza, senior marketing technology manager at Dave, lauded the impact of Creative Optimization, highlighting its transformative role in boosting efficiency and providing a deep understanding of top-performing assets. Similarly, Dan Hayoun, performance group manager at Papaya Gaming, emphasized how the tool empowered their marketing team to reach larger audiences, enhance efficiency, and collaborate more effectively.
AppsFlyer’s Creative Optimization product amalgamates AI-driven insights and comprehensive analytics, offering marketers a multifaceted approach to optimize their ad spend and creative strategies. With its AI-powered
Samsung is planning to unveil its fastest and next-gen GDDR7 memory modules next month with up to 37 Gbps speeds for next-gen GPUs.
Intel is bringing in some major AI performance improvements with its next-gen Panther Lake client CPUs while Clearwater Forest chips are in fabs.
Intel has begun enablement for its next-gen E-Core Xeon CPUs codenamed Clearwater Forest which will adopt the Darkmont core architecture.
Machine Games’ Indiana Jones game received an official name and got its first gameplay showing during today’s Xbox Developer Direct. We also learned that it’s launching later this year. EW.com also confirmed that though Harrison Ford's likeness will appear in the game, he will be performed by Troy Baker (The Last of Us, Bioshock Infinite).
After having showcased the likes of Avowed and Senua’s Saga: Hellblade 2, Microsoft chose to close its second Xbox Developer_Direct presentation with our first official look at MachineGames’ Indiana Jones title, as previously confirmed, revealing a host of new details on the highly anticipated title.
As part of the Xbox Developer Direct Livestream, MachineGames showed off their upcoming Indiana Jones project, Indiana Jones and The Great Circle. Most importantly, it involves Harrison Ford(‘s likeness) and punching Nazis. Two awesome things.
Galaxy Unpacked: After months of anticipation, Samsung finally took the wraps off the Samsung Galaxy S24 series at the Galaxy Unpacked event held in San Jose, California on January 17. As always, the highlight of the event was the unveiling of the Samsung Galaxy S24 series in which the Galaxy S24 Ultra got plenty of stage time. However, it wasn't the only big reveal. The South Korean tech giant also focused heavily on AI and showcased its latest tech innovation, Galaxy AI, which will empower the Galaxy devices to offer much more than just a traditional smartphone experience, and event went to the extent of calling it Samsung's ‘Eureka moment'. Samsung also took a page out of Apple's book by having its ‘One more thing' moment where it showcased its latest health innovation. Check out the 10 big announcements from the Galaxy S24 series launch event.
The usual suspects were out in force in the Game Developers Choice Awards 2024 nominees, with The Legend of Zelda: Tears of the Kingdom and Baldur's Gate 3 leading the way with seven nominees apiece. But there were also some big surprises in the Game of the Year category, with Alan Wake 2 missing out in favor of Dave the Diver and Dredge.
Samsung Galaxy S24 live: Samsung has launched its latest flagship smartphones at the Galaxy Unpacked 2024 event in San Jose, California. The new lineup includes the Samsung Galaxy S24, Samsung Galaxy S24 Plus, and Samsung Galaxy S24 Ultra, along with the highly anticipated Galaxy AI. Whether you're thinking of switching from an iPhone to the Samsung Galaxy S24 or considering an upgrade from your old Android phone, let's dive into the specifications, camera features, price and more of these latest flagship phones to better understand what they offer so that you can make an informed decision. Notably, Samsung Galaxy S24 and Samsung Galaxy S24 Plus will be facing fierce rivalry from Apple's iPhone 15 and iPhone 15 Plus across global markets.
The anticipation for Samsung's first Galaxy Unpacked event of the year is reaching a fever pitch, and leaks of alleged promotional videos are adding fuel to the excitement. Recently surfaced online, these videos provide a sneak peek into the advanced AI capabilities of the upcoming Samsung Galaxy S24 series, promising a host of innovative features.
The US Supreme Court on Tuesday declined to hear a challenge by Apple to a lower court's decision requiring changes to certain rules in its lucrative App Store, as the justices shunned the lengthy legal battle between the iPhone maker and Epic Games, maker of the popular video game Fortnite.
ChatGPT maker OpenAI has outlined a plan to prevent its AI tools from being used to spread election misinformation as voters in more than 50 countries prepare to cast their ballots in national elections this year. The safeguards spelled out by the San Francisco-based artificial intelligence startup in a blog post this week include a mix of preexisting policies and newer initiatives to prevent the misuse of its wildly popular generative AI tools. They can create novel text and images in seconds but also be weaponized to concoct misleading messages or convincing fake photographs.