The iPhone 15 lineup has been out for about a month, so you know what that means: rumors about next-gen iPhones.
Apple CEO Tim Cook Saw The Company’s AR Glasses As A ‘Key Objective’ But The Technology Was ‘Too Elusive’
08.10.2023 - 19:11 / wccftech.com / Mark Gurman
The Apple Vision Pro is certainly the company’s most ambitious product to date, revealing how it envisions the future of mixed reality, but for the majority of consumers, it is too expensive and is cumbersome to have it attached to someone’s head at all times and during the day. Though Apple likely has plans to introduce a pair of AR glasses that will solve all the grievances of current-generation AR headsets, that future will take years to reach fruition, with one report implying that the technology giant’s cancellation of this product was a setback for CEO Tim Cook.
In the latest ‘Power On’ newsletter from Bloomberg’s Mark Gurman, the superiority of AR glasses being able to deliver an improved experience is a part of a lengthy discussion. Gurman states that instead of relying on large devices with passthrough cameras and screens, data can be displayed on lenses. Best of all, thanks to the lightweight design, these AR glasses can be worn all day, and the person will not look ridiculous.
“In the long run, many of these problems could be solved by shifting from mixed reality to standalone augmented reality. It’s a bit counterintuitive on the surface, but lightweight AR glasses would make for a superior experience compared with mixing both AR and VR. Data will be overlaid on clear lenses, rather than relying on bulky passthrough cameras and VR screens. And, ideally, you could wear the glasses all day.”
Unfortunately, even for a trillion-dollar company like Apple, developing a pair of AR glasses is more than an uphill battle. Previously, it was reported that the technology does not exist to be incorporated into a pair of smart glasses, as such devices would require chips that consume just 10 percent of the power that Apple’s latest A-series iPhone SoC utilizes to overcome overheating. Naturally, development on this product had to be abandoned, with an unnamed employee stating that the team kept working on it to keep Tim Cook happy.
It appears that Tim Cook viewed AR glasses as the next stepping stone in bringing mixed and virtual reality to a single product, and most importantly, these spectacles would overcome nearly every limitation of the Apple Vision Pro. Unfortunately, with the technology aspect creating insurmountable hurdles for the company, it will take a while before these materialize.
“But developing true AR spectacles is easier said than done. A year ago, Apple all but stopped formal work on standalone AR glasses because the technology was too elusive. It was a particular setback for Chief Executive Officer Tim Cook, who saw AR spectacles as a key objective.”
Even if Apple somehow overcame the technological limitations, the pricing variable for a first-generation product will wreak havoc on the
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wccftech.com
27.10.2023 / 23:07
IOS 17.2 Confirms Apple’s ‘Pad-Like’ Device That Can Wirelessly Update Sealed iPhones in The Box to The Latest Software
Apple released the first developer beta of its forthcoming iOS 17.2 update yesterday. The update packs many new features and changes the company announced at its WWDC 2023 event. Earlier this week, Apple also released the final version of iOS 17.1 with some notable updates. In the latest beta of iOS 17.2, it has been confirmed that Apple has a 'pad-like' device that can update a sealed iPhone in the box wirelessly to the latest software version.
wccftech.com
24.10.2023 / 18:03
Apple Could Send Out Event Invites Later Today For 3nm M3 Chip Alongside MacBook Air, MacBook Pro, and More
It was reported recently that Apple could release new Macs by the end of this month. The company was previously expected to announce new Macs in the Sring time next year. If Apple plans to release new Macs on October 30, Mark Gurman suggests that Apple event invites will arrive later today. We are expecting Apple to announce the new M3 chip with improved performance alongside the MacBook Air and Pro models.
tech.hindustantimes.com
24.10.2023 / 03:19
Apple to hold a Mac launch event soon; M3-powered iMac, new MacBook Pro on the cards
After some anticipation, a report has claimed that new Mac devices will be launched before the end of the year. The information comes from Bloomberg's Mark Gurman, who has revealed that Apple will likely host its Mac event between October 30 and October 31, bringing upgraded MacBook Pro models and a new iMac for consumers. The launch may witness several configurations of 24-inch iMac, alongside new 14-inch and 16-inch MacBook Pro. The event will be held just a week away but the fact that it is yet to be announced officially might make it one of the shortest announcement-to-launch event cycles for the tech giant.
wccftech.com
22.10.2023 / 21:39
An Apple Silicon iMac Pro Launch Was Supposed To Happen After The M1 iMac’s Release, But Cost Concerns Prevented Its Inception
The Apple Silicon transition is not yet completed, as the iMac Pro featuring the company’s M-series SoCs is yet to launch. Whenever it arrives, new information states that it was always slated to be unveiled shortly, but Apple’s cost concerns pushed its launch into limbo.
pcmag.com
22.10.2023 / 15:55
Apple May Launch a New iMac This Month
A new iMac may arrive as early as this month.
pcmag.com
22.10.2023 / 15:47
Apple Is Bringing AI To The iPhone
AI is coming to the iPhone.
techradar.com
20.10.2023 / 09:03
Lord of the Rings: Return to Moria has gone gold, but the PS5 launch has been delayed until December
The upcoming survival gameLord of the Rings: Return to Moria has gone gold, meaning it’s very close to the end of its production cycle and almost ready for release. But, to coincide with the setting of the game, the development team Free Range Games has referred to this process as going “mithril.”
pcgamer.com
17.10.2023 / 11:37
After saying 'We've been spending way more money than we earn', Epic turns on the money hose to lure game devs into releasing their golden oldies on the Epic Games Store
Epic has announced a foolproof plan to tempt devs and publishers to put their back catalogues onto the Epic Games Store: throw money at them. Announced yesterday, the Now On Epic program will offer game makers (and licence holders) 100% of the revenue generated by older games they put on Epic for the first six months of their time on the store, as opposed to the 88%/12% split that selling games via Epic usually entails.
tech.hindustantimes.com
16.10.2023 / 10:21
New 24-inch iMac rumoured to debut with Apple's M2 and M2 Pro chips
Apple enthusiasts have been eagerly awaiting the arrival of a revamped 24-inch iMac, and the latest buzz suggests it might finally make its debut. It will likely be powered by Apple's in-house M2 and M2 Pro chips. Recent reports from Japanese Apple blog MacOtakara have shed light on Apple's plans for this anticipated iMac release. While it's no secret that Apple has been on a roll with its M-series chips, the 24-inch iMac is expected to bring some much-needed upgrades to the table. These enhancements are rumoured to include Thunderbolt 4 ports, the latest Bluetooth 5.3 technology, and support for Wi-Fi 6E. Moreover, Apple enthusiasts can look forward to having the option of choosing between M2 and M2 Pro configurations, 9to5Mac reported.
destructoid.com
10.10.2023 / 14:49
Unity CEO John Riccitiello leaves the company
Unity has not been in a lot of indie developer’s good books lately. The controversial new fee caused many to turn their back on the development toolkit and its creator. Following on from this, Unity CEO John Riccitiello has now decided to leave the company.
techradar.com
10.10.2023 / 11:17
Unity CEO John Riccitiello to leave company immediately following recent pricing controversy
It was confirmed yesterday (Monday, October 9) that Unity's president, CEO, chairman, and member of the company's board of directors, John Riccitiello, is retiring from his roles, effective immediately. This comes just weeks after the company announced its controversial Runtime Fee for certain users of its game engine — a decision that’s received significant backlash from developers.