Allstar raises $12M to scale gaming content creation platform

12.12.2023 - 16:33 / venturebeat.com

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Allstar has raised $12 million in Series A funding to scale its gaming content creation studio and platform. The company’s cloud technology allows gamers to create high-quality, sharable videos on any hardware.

Allstar helps aspiring creators elevate their content with its suite of editing tools. Players can synchronize their gameplay to licensed music, customize camera angles, or apply filters regardless of their computer’s performance. Allstar also reduces friction by integrating directly with content discovery channels such as TikTok and Discord.

“Our vision is to seamlessly integrate our technology across all games and game engines, positioning Allstar as the go-to platform for gamers both before and after their gaming sessions. We integrate content creation into the entire gaming experience and make sharing gameplay as common as posting a selfie,” said Nick Cuomo, CEO and cofounder of Allstar. “With 75% of TikTok users discovering new games through user-generated videos, our focus is on encouraging everyday gamers to create and share their in-game experiences, thereby amplifying game discovery, fostering community engagement, and redefining what it means to be a gaming content creator.”

Allstar plans to accelerate product development and increase adoption through partnerships with its newly raised capital.

Currently, Allstar supports four of the nine most watched games: Counter-Strike 2, Dota 2, League of Legends and Fortnite. Some of the company’s new capital will be used to secure developer partnerships to expand into new titles. In 2024, the platform aims to add support for top titles such as Rocket League and PUBG.

“Allstar has sparked a paradigm shift in how gamers create content. Nick and his team are addressing a major gap in the gaming landscape as demonstrated by their incredible growth, producing over 3.2 million clips each month for over 550,000 monthly gamers. This is the equivalent to more than one clip per second,” said Chris Olsen, cofounder and partner at Drive Capital and Allstar Board Member.

Allstar’s $12 million funding round means the company has raised over $18 million since its founding in 2019. Drive Capital led the Series A round. The fund joins joins previous investors including Mark Cuban, members of the New York Angels, Studio VC, J-Ventures, Alumni Ventures, Overwolf and other investors from Twitch, Zynga and Blizzard.

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