Activision has unveiled a new-look Lara Croft who’s set to hit Call of Duty: Modern Warfare 2 and Warzone as part of Season 5 Reloaded, and the design has certainly set tongues wagging within the Tomb Raider community.
10.08.2023 - 15:39 / pcmag.com / Will
Regular users of Lyft need to prepare themselves for a barrage of ads hitting the ride-hailing service's app this week.
As The Wall Street Journal reports, Lyft has integrated ads into every stage of the journey. So users will see them when waiting for a ride, when they match with a driver, and during the journey. Relaxing during your ride is going to become even more difficult before the end of the year because Lyft is also planning to introduce video ads and TV screens in vehicles.
It's hard to believe someone would look at the Lyft app enough to make ads a viable money-making exercise. However, according to the company's chief business officer, Zach Greenberger, Lyft users check the app an average of nine times per ride. Combine that with detailed (anonymized) user data, and the potential for targeted advertising to generate additional revenue is there.
Lyft isn't the first to realize the potential for ads in a ride-hailing app. Last year Uber decided it wanted to generate more revenue through its app and setup an advertising division. As well as ads popping up in the app, Uber puts them in sponsored emails, and of course, Uber takes advantage of personal data to ensure accurate ad targeting.
If the ads become too invasive, perhaps it will push more people to invest in their own, ad-free electric vehicle instead.
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Activision has unveiled a new-look Lara Croft who’s set to hit Call of Duty: Modern Warfare 2 and Warzone as part of Season 5 Reloaded, and the design has certainly set tongues wagging within the Tomb Raider community.
It’s hard to believe, but it looks like the voice of Mario in video games will soon be a bit different. Taking to Twitter today, Nintendo has revealed that the actor who was responsible for Mario’s voice for decades now is stepping back. From now on, it looks like Charles Martinet will not be the voice of Mario. However, it’s noted that Charles will be stepping into the role of Mario Ambassador. We’re not sure who will take the mantle in the future, but plenty of previous lines can likely be used in the meantime.
God of War Ragnarok may have been the end for the series’ Norse saga, but it’s obviously far from the end for God of War as a whole. Given the critical and commercial success the series has continued to enjoyed, it’s safe to assume that it won’t be too long before developer SIE Santa Monica Studio gets started on whatever comes next for the franchise. In fact, work on that may already be underway.
Twitter is working on a new way to verify a user's identity, and the process involves submitting a selfie alongside government-issued ID.
One of the highlights of the Starfield Direct was the reveal of the narrative campaign, which gives you a clear direction on what you are to do on the Settled Systems.
In a Q&A to celebrate Starfield's symbolic «gone gold» milestone (which has been reposted to the subreddit), lead quest designer Will Shen was asked if entirely non-lethal playthroughs will be possible in Bethesda's space RPG. They won't be, although Shen says that Bethesda did consider the possibility of supporting pacifist playthroughs early in development.
Bethesda Game Studios has spoken before about companions in Starfield and how only four (all from Constellation) support full quest lines. However, in a recent Discord Q&A (transcription via Reddit), designer Emil Pagliarulo and design director Will Shen revealed there are more than 20 named characters.
Lest you still be carrying worries about a really last-minute delay, you can now rest easy: Bethesda has announced that its upcoming sci-fi RPG Starfield has officially gone gold. To mark the big moment, lead designer Emil Pagliarulo and lead quest designer Will Shen held a Q&A session on the Bethesda Discord.
If you’ve been following Bethesda for the past few years, you know that they are hard at work with their next big RPG, Starfield. It’s gained a massive following as fans knew that this title would be landing for the next-generation platforms at the time of its announcement. Of course, since then, we found that Bethesda came under the Xbox umbrella after Microsoft picked up ZeniMax Media. So now this game is set to be a Microsoft exclusive, which means it’s only releasing for the PC and Xbox Series X/S platforms.
Everyone's heard of smartwatches, wrist-worn devices that can do everything from tell you the time, monitor your heart rate and make phone calls.
Gamesight CEO Adam Lieb has faced a strange challenge for the last few years while preparing marketing plans for clients: explaining why partnering with a VTuber might be one of the best ways to market their game on Twitch and other livestreaming services.
As the official launch for Call of Duty: Modern Warfare 3 is only days away, Activision has begun to confirm crucial details about the upcoming FPS game.