Xbox Exec Suggests Call of Duty 2024 Will Launch Straight Into Game Pass

10.05.2024 - 11:17 / ign.com / Sarah Bond / Will

Xbox president Sarah Bond has indicated Microsoft will launch 2024’s Call of Duty game straight into Game Pass.

Earlier this week, The Verge reported that Microsoft was still debating whether to release this year’s Call of Duty, reportedly a Black Ops game set in the Gulf War, day-one on its subscription service. The same report claimed Microsoft is mulling a Game Pass price hike, too.

Microsoft has faced tough questions around the potential cannibalization effect of Game Pass, particularly on games that launch on the service day-one. While Xbox executives have insisted sales can be boosted by a game’s presence on Game Pass, some publishers remain unconvinced. Unlike Microsoft, console rival Sony does not release its new exclusives straight into its subscription service.

Call of Duty, of course, is another matter entirely. Having splashed out $69 billion on Activision Blizzard, Microsoft’s gaming business is reportedly under increased financial scrutiny. This is one of the factors cited in reports surrounding Microsoft’s shock decision to shutter Hi-Fi Rush developer Tango Gameworks and Redfall studio Arkane Austin.

Will Microsoft risk negatively impacting Call of Duty sales by releasing the game day-one on Game Pass, or risk upsetting Game Pass subscribers by failing to do so? Speaking in an interview with Bloomberg’s Dina Bass at Bloomberg Tech in San Francisco, Xbox president Sarah Bond strongly suggested Microsoft has decided to bite the bullet and release Call of Duty 2024 straight into its subscription service. While she failed to namecheck Call of Duty, Bond said all Xbox games will release day-one on Game Pass.

“We know our core users love Game Pass,” Bond said. “Game Pass is a gaming subscription. You get a whole portfolio of games, but importantly, you get every single one of our games that we build day-one in Game Pass, and the quality and the breadth of those games has only been going up over time. You're going to see some more really big games going into Game Pass later this year.

Bond was then asked if this included Activision games. “Across the whole slate,” Bond replied. “You're going to see some really amazing things. And keeping that as something that is really special for Xbox players is central for us.”

That’s a clear sign that Call of Duty 2024 is a day-one Game Pass title, but of course it will also launch across Xbox, PlayStation, and PC as a game that can be bought outright, too.

With Game Pass subscriber numbers failing to grow meaningfully Microsoft is under pressure to attract new customers, and adding a mainline Call of Duty game at launch will no doubt help with that. But Microsoft is also under increasing pressure to reverse its gaming fortunes amid collapsing console sales and