Vision Pro Demand Dwindles As Customer Interest Dropped After Initial Hype

Redfall, Arkane Studios’ co-op, squad -based vampire shooter, was released a year ago, and quickly panned as broken and undercooked. Despite vowing to work on the issues, and owing players who bought their $100 deluxe edition two promised post-launch heroes, some are still waiting for what they were promised for their purchase.

The Apple Vision Pro might not be a hit in the consumer market as updated shipment estimates have dropped to 400,000 to 450,000 units for 2024, but the $3,499 head-mounted wearable is a success in the enterprise division, with companies thoroughly impressed with what has been crammed into the device. During Apple’s Q2 2024 earnings, CEO Tim Cook revealed that half of Fortune 100 companies have purchased the AR headset, and it has proven itself to deliver immense utility in various applications.

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Apple's highly anticipated new model of the Vision Pro headset is facing delays until late 2026, accompanied by reports of lower-than-expected demand. While these developments might raise concerns, they do not diminish the long-term potential of Apple's vision products.

The demand for Apple Vision Pro is slowly dwindling, but the company’s long-term goals have not budged an inch. A new report states that the successor to the $3,499 AR headset could launch sometime by the end of 2026. However, there is a huge glaring issue that Apple needs to address, or this product category will most likely never take off, and that is pricing. For that to happen, the technology giant needs to bring down its component costs, but with each current-generation unit estimated to set back Apple by $1,542, the road to a more affordable head-mounted wearable is long and hard.

Apple Vision Pro surveys have been sent out to users ever since the headset launched earlier this year, but on this occasion, the company has sent customers a multitude of questions, wanting to learn about their experience and usage habits. What is interesting about the latest in-depth survey is that it was sent out shortly after the technology giant reportedly cut production of its latest head-mounted wearable to an estimated 400,000 to 450,000 annual units.

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We have recently covered that the hype surrounding the Vision Pro has cooled down and demand for the headset is far lower than when it launched. The Apple Vision Pro did not pan out to be a hot seller as it was originally anticipated by the company which is why shipment orders have been cut down. Potentially, the lower-than-expected demand is due to the hefty price tag of the Vision Pro, as it is one of the most expensive mixed reality headsets on the market right now.

The Vision Pro saw daylight last year at the WWDC event, but it took its sweet time to hit the shelves as the company was creating the necessary hype and preparing developers to create proper use cases for the headset. While the reviews shared positive feedback, the possibilities for the device are endless as developers work to expand the Vision Pro's applications in the real world. We are now hearing that an orthopedic surgeon in Brazil used the Apple Vision Pro to successfully perform surgery on a patient's shoulder.