Krafton India has launched a gaming incubator in the South Asian nation as it seeks to expand the local ecosystem and support the domestic talent looking to enter the fast-growing gaming market.
14.09.2023 - 14:43 / mmorpg.com
Video gaming has transitioned through multiple iterations and mediums throughout the years. Whether we’re talking about arcade cabinets, VR headsets or mobile gaming, it’s always kind of a crapshoot to predict where exactly the gaming market will flock to next. One thing is certain, success relies on more than just a fresh idea, but also on opportunity, capability, and execution. Samsung has found its opportunity with their Gaming Hub, and the South Korean technology powerhouse has proven it is more than capable. Now, as the Gaming Hub rolls out across some older Samsung TV models, and will come standard on many future monitors and TVs, it’s time to see if Samsung has nailed their execution.
Last week during PAX, I was treated to an offsite demo of Samsung’s Gaming Hub at Samsung’s Seattle Office. The private demo was given by none other than industry legend Mike Lucero, known for his work managing and launching Microsoft’s Xbox Live and growing Twitch to the premiere game streaming service it has become. Now he sits as the head of product management for Samsung’s Gaming Department. As we stepped into the gaming room at Samsung, Xbox controllers awaited our arrival, alongside a newer model of one of Samsung’s TVs.
If you’re unfamiliar with Samsung’s Gaming Hub, then it’s highly likely you’ve missed their media push over the past year as they showcased its capabilities at Summer Game Fest, The Game Awards, Gamescom, and several other game shows. Although Samsung didn’t specifically have a presence at PAX, we were able to schedule some time for Mike to show off, not only what the Gaming Hub is capable of (which includes playing its growing roster of MMOs), but Samsung’s new hardware, their portable projector, the Freestyle Gen 2.
“I met with our president Won-jin, and he asked ‘what should be do?’” Mike told me. “The problem statement was, we know that gaming is the biggest form of entertainment, and we know that if we don’t do some special stuff with gamers, that we’ll quickly become irrelevant. We noticed some trends happening that could favor us right now, so we needed someone to channel all that into something. So I pitched him the Gaming Hub, which is basically all things gaming in one place, in a contextually relevant environment for gamers.”
Within moments the Gaming Hub was on the screen, and he began to flick through several menus. The first thing that caught my attention was that he was utilizing an Xbox controller, but we weren’t utilizing the Xbox Console yet. The interoperability was built within the TV itself, and the crazy thing was, when we attempted to pair a controller with the hub later on, the pairing process to get your controller to work with the TV was far easier than attempting to
Krafton India has launched a gaming incubator in the South Asian nation as it seeks to expand the local ecosystem and support the domestic talent looking to enter the fast-growing gaming market.
By Nilay Patel, editor-in-chief of the Verge, host of the Decoder podcast, and co-host of The Vergecast.
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