The CEO of troubled Swedish games firm Embracer Group, Lars Wingefors, has admitted that he is deserving of criticism for the current state of his company.
04.04.2024 - 12:45 / videogameschronicle.com / Bethesda Softworks / Lars Wingefors / Matthew Karch / Tom Ivan / Saber Interactive
Saber Interactive founder Matthew Karch has launched a defence of his former employer Embracer Group and its CEO, Lars Wingefors.
After several years of rapid expansion through mergers and acquisitions, the Swedish gaming giant announced last May that a $2 billion deal had collapsed at the last minute, leading it to embark on a restructuring programme that would involve the closure of studios and the cancellation of multiple projects.
Now completed, this restructuring resulted in almost 1,400 job cuts, and the cancellation of 29 unannounced games during a six-month period in 2023.
Embracer closed Saints Row developer Volition, Campfire Cabal, and TimeSplitters studio Free Radical Design, while the likes of Borderlands maker Gearbox and Saber Interactive have been sold.
In an interview with GamesIndustry.biz, former Embracer executive Karch—who remains a shareholder in the firm but now heads new Saber owner Beacon Interactive—claimed the company did its best to safeguard jobs where possible.
“There was a long time when Lars [Wingefors] was kind of a wonder child,” he said. “He could do no wrong, he was on the cover of magazines and Lars is a pretty humble guy. It’s not like he takes all of his money and spends it. Yes, he’s bought a few things that people with wealth can buy but he’s been very maligned – in Sweden in particular.
“First, he was maligned for actually being wealthy and then he was maligned for the fact that the Embracer shares haven’t really held up over the past year. In fact, they dropped significantly and precipitously and I think it actually dropped more on a relative basis than almost anybody else primarily because it seems to be a company these days that everyone likes to pick on.
“But in my mind, nobody has been guided by more of a sense of fairness and reasonableness than Lars,” Karch continued. “The process that we’ve had to go through to terminate studios has absolutely been… it’s killed us.
“I say ‘us’ even though I’m no longer part of the company because I feel like… I mean, I still have shares, I still have close relationships and good friends, and obviously the best wishes that they succeed over there. But I would say Embracer tried harder than anybody to save as many jobs as it could.”
Layoffs across the game industry have been widespread in the last few years, and Karch claimed the staff cuts at Embracer “weren’t any worse or more significant than you saw in any other situation”.
Notably, this year alone Microsoft has announced plans to cut 1,900 jobs across Xbox, Bethesda and Activision Blizzard, Unity has said it will lay off approximately 1,800 employees, and Sony has confirmed plans to eliminate 900 roles at PlayStation.
“We were getting congratulated left and right at GDC about
The CEO of troubled Swedish games firm Embracer Group, Lars Wingefors, has admitted that he is deserving of criticism for the current state of his company.
Embracer Group CEO Lars Wingefors has suggested he must shoulder much of the blame for a “long list” of mistakes that led to a “painful” restructuring of the company.
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Swedish game and media holding company Embracer Group has announced its plans to split into three separate entities.
Famed mass-layoff-manufacturing corporation Embracer Group are dividing into three companies, which will be listed separately on Sweden’s stock exchange. Those companies are: Asmodee Group, which comprises Embracer’s tabletop games biz; Coffee Stain & Friends, an evolution of the existing Coffee Stain publisher, who will pursue "a dual focus on indie and A/AA premium and free-to-play games for PC/console and mobile"; and Middle-earth Enterprises & Friends, “a creative powerhouse in AAA game development and publishing for PC and console, as well as the stewards of The Lord of the Rings and Tomb Raider intellectual properties, among many others”.
This morning, the Embracer Group announced a major transformation of the company, which will be split into three separate publicly listed companies: Asmodee Group, Coffee Stain & Friends, and Middle-earth Enterprises & Friends. The existing Embracer Group listing on Nasdaq Stockholm will be renamed to Middle-earth Enterprises & Friends, and shares of Asmodee Group and Coffee Stain & Friends will be distributed as dividends to shareholders of Embracer Group. The listing and distribution of Asmodee Group shares is expected to occur within 12 months, and Coffee Stain & Friends shares during calendar year 2025.
Swedish games firm Embracer Group is splitting up into three different companies.
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