People should remember where the Game Awards came from by watching the 2007 Spike Video Game Awards

28.12.2023 - 19:17 / rockpapershotgun.com / Samuel L.Jackson / Josh Sawyer / Geoff Keighley / Hayden Christensen / Ken Levine

This year's Game Awards ceremony garnered a lot of justified criticism for the way it rushed winning developers off stage in favour of adverts, rambling conversations with Hideo Kojima, and celebrity cameos from the likes of Timothée Chalamet.

Obsidian's Josh Sawyer was right when he called it an "embarrassing indictment of a segment of the industry desperate for validation via star power". Yet I still can't help but also see the Game Awards as something else: a sign of progress. That's because I remember the Spike Video Game Awards from 2007, which remains the nadir of both the games industry specifically and popular culture in general.

Produced by Geoff Keighley, the Spike Video Game Awards took place each year from 2003 until 2013. It was the predecessor to the current Game Awards, which Keighley began in 2014 after Spike dropped their support.

If you thought the celebrity appearances in the Game Awards 2023 were gratuitious, then you're going to be knocked out cold by the Spike years. The 2007 edition was hosted by Samuel L. Jackson, who opened the show with jokes about STDs and Britney Spears, before the first award, "Hottest Newcomer", was presented by two actors from MTV series The Hills to Kristen Bell for her appearance in Assassin's Creed.

The rest of the show continues in the same vein, with nearly every actress who appeared on a show on The CW in the mid-00s in attendance, and appearances by Tila Tequila, Criss Angel, and a musical performance from Kid Rock.

If you remember the 2007 awards at all, it's probably for the way they end, however. Rachel Bilson (from The OC) and Hayden Christensen (from Jumper) arrive to reveal the winner of Game Of The Year. It goes to BioShock, but as Ken Levine steps up to collect the award (a statue of a smoking monkey), the stage is rushed by the founders of shortlived video game publisher Gamecock in capes and rooster hats, who grab the microphone to promote their company. Levine never gets a chance to speak.

This caused controversy at the time. How dare those Gamecock jokers deny Levine - then-poster boy for video games' growth as a serious medium - his moment in the sun? Gamecock CEO Mike Wilson apologised in the days after the show (and then sell Gamecock and co-found Devolver Digital with the same partners the following year - quite the glow up).

What caused less controversy than it should have at the time was everything else happening onstage at that same moment. I've buried the lede here. Back at the start of the show, Samuel L. Jackson explained that in 2007, the winners in each category of the Spike VGAs would be revealed via the medium of mostly-naked women covered in body paint. "And the winner is... all of us," he quips. So what actually