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Jo Twist on the power of play | Playable Futures Podcast
04.08.2023 - 10:11 / gamesindustry.biz / Thomas Marchant
In this special extra episode of the Playable Futures Podcast, Will Freeman chats to Dr. Jo Twist, former CEO of UK games industry trade body UKIE, about how the industry has changed over the course of her impressive career.
After 11 and a half years at UKIE, Twist's imminent move to the music industry, where she will be serving as CEO of the British Phonographic Industry, felt like an appropriate opportunity to pause and reflect on her tenure and the importance of play. Speaking with us at Develop in Brighton, she explained that play has always encompassed more than just games.
You can read highlights from the episode below the podcast player.
The Playable Futures Podcast accompanies Playable Futures, a collection of insights, interviews and articles from global games leaders sharing their visions of where the industry and medium will go next. A series of ten articles so far have been published on GamesIndustry.biz, with more planned. Playable Futures is a collaborative project brought to you in partnership with GamesIndustry.biz, UKIE and Diva.
The GamesIndustry.biz Podcast is available via Spotify, iTunes, Google Play, Stitcher, Overcast, Player FM, TuneIn and other widely-used podcast platforms. You can also download this episode directly.
Title music by Thomas Marchant. Episode produced by Keira Freeman.
"I've always been very obsessed with the power of play," Twist recalls. "It's a fundamental part of being human… Everything, to me, is a game. Especially at the airport. I'm in a racing game. I have to get to the top of that escalator before that person. You know, everything to me is play and playful, because it helps you get through life. It helps you understand things, it helps you stay motivated."
It's not just about play, of course. The games industry plays host to a wealth of different talents across the creative spectrum and UKIE has taken a key role in fostering this. It's something that, understandably, Twist hopes will continue well into the future.
"We're talking about the skill sets that are going to be driving the future economy," she states. "When we're looking at a more algorithmic world that we're moving into, you need a new kind of literacy and that is exactly what games people have. When you're talking about programming or design or systems thinking, those are the skill sets that you need in order to navigate the future."
To that end, one of UKIE's biggest success stories remains Digital Schoolhouse, an initiative started with pilot funding from the Mayor of London, that educates teachers at primary school level to do computational thinking in a playful way.
"That's the thing that's missing from the whole kind of push that you see at the moment on STEM," she posits. "You
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