Fallout has «more than doubled its concurrent players» on Steam following the release of Amazon Prime's blockbuster TV series.
27.03.2024 - 15:34 / rockpapershotgun.com / Ios / Will
Fallen London and Sunless Skies developers Failbetter Games have blogged about the dark art of running a sustainable business, while sharing a tiny bit more about their next, unannounced game. Said game is apparently a change of genre from Failbetter's previous, exceedingly narrative-driven open world titles and free-to-play RPGs. It'll also be a little less oppressive, aiming for a feeling of "fireside menace" - that is, "an awareness of the world's dangers, but also warmth and comfort", which certainly feels like an appropriate mood for a time of mass layoffs and game cancellations, to say nothing of recent conspiracy-fuelled harassment campaigns.
Failbetter are "doing alright" financially right now, despite less than amazing sales of their recent visual novel Mask Of The Rose. Partly, this is because they resisted the temptation to gamble on a big studio expansion following Sunless Skies' early access launch in 2019. Here's an excerpt:
After we released Sunless Skies from Early Access in 2019, we spent some time talking about what kind of studio we wanted to be. We were doing well.
In that situation, the expectation nowadays is that you hire aggressively. Perhaps in tech in particular, being profitable isn't seen as enough. A good company is one with a plan to vastly increase the value of the business, preferably at least tenfold. Some companies take a lot of risks doing that.
We decided to focus on sustainability. A common source of instability for game studios is that generally you have to work on a game for a long time before you can start selling it; and most of the time, you can't be sure how it will do. We make unusual games, so that holds true.
We decided that a key goal for us would be that if one of ours sold poorly, we could afford to make the next one without doing anything drastic. We don't want to be forced to lay off our team members, or to take outside investment.
Failbetter don't want to "remain static", however. One objective is to get to the point where they can "comfortably" handle two game projects at once alongside updates for long-lived free-to-play narrative game Fallen London, which is still rubbing along with around 200 new players every day.
The blog touches on Failbetter avoiding paid promotion for Fallen London together with "addictive or exploitative design patterns". Despite what Failbetter call the "politeness" of its monetisation, around 6% of Fallen London players spend money on the game, and Failbetter have a few thousand monthly subscribers. "We don't cover our running costs with Fallen London, but it does give us a predictable source of revenue that takes some of the risk out of everything else we do," the post comments.
Failbetter won't be porting
Fallout has «more than doubled its concurrent players» on Steam following the release of Amazon Prime's blockbuster TV series.
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