FitXR adds Zumba Studio to its VR fitness game for the Quest

02.11.2023 - 13:27 / venturebeat.com

FitXR is stepping into new territory today with the addition of Zumba Studio to its virtual reality fitness game.

FitXR is launching Zumba Studio as an update for its VR workout platform on the Meta Quest platform, including the just-launched Meta Quest 3. The creators of Zumba in Colombia and the architects of FitXR in London hope to create a sensation with the Latin dance fitness routines.

By merging the lively world of Zumba with the immersive capabilities of VR and MR (Mixed Reality), FitXR is set to revolutionize dance fitness in part because it will appeal to people who are too shy to go to Zumba classes and dance in front of strangers in person. Now they can do it in their own homes, either in single-player mode or in multiplayer sessions guided by virtual Zumba teachers.

The app goes live today on the Meta Quest platform for existing customers who subscribe to FitXR.

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This new offering aims to bring a whole new dimension to Zumba, combining the excitement of dancing with the cutting-edge technology of virtual reality. FitXR’s commitment to community and inclusivity is at the forefront of this new venture, said Sam Cole, CEO of FitXR, in an interview with GamesBeat.

“We had a pre-existing Dance Studio in the market before coming to this, and that enabled us to really learn a huge amount about what was working and what wasn’t working,” said Cole. “One of the things that were was amazing in terms of coming together with with Alberto on the team at Zumba was that Zumba really knows about how to teach dance classes to people who aren’t dancers. And, and that’s really like a core part of the secret sauce, which makes them one of the world’s most recognizable fitness brands over such a long period of time. And that’s critical to bring into any dance experience, like what we’re trying to do.”

The Zumba Studio caters to dancers of all experience levels, offering four distinct categories – Beginner, Intermediate, Advanced, and Expert. Users can enjoy a fitness experience tailored to their skill level, thanks to a team of instructors who exude energy, empowerment, and positivity.

Zumba was created n the 1990s by dancer and choreographer Beto Perez, an aerobics instructor in Colombia. He partnered with Alberto Perlman and Alberto Aghion to launch a series of fitness videos sold through informercials in 2001. In time, it turned into a worldwide sensation enjoyed in 185 countries taught under the trademark Zumba Fitness. The DVDs have sold more than 25 million copies and there are 15 million people