Deloitte unveils global tech, game and entertainment predictions for 2024

29.11.2023 - 22:29 / venturebeat.com

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Deloitte has released its global predictions for the tech, gaming and entertainment markets for 2024. Yep, it’s that time of year already.

For streaming, the prediction is “driven to tiers.” That is, streaming video services will charge more for premium content, fight user churn with longer subscriptions, and satisfy bargain hunters with more pricing tiers.

Deloitte predicts that Generative AI will reshape multiple industries starting in 2024. The report provides an in-depth analysis of the Generative AI landscape, covering infrastructure and cloud providers, enterprise productivity software, specialized enterprise tools, and engineering and design tools. However, some enterprise customers may be resistant to paying additional fees for generative AI features.

Generative AI is set to become an integral part of nearly all enterprise software offerings in 2024. Software vendors and IT departments will figure out the right price for Generative AI, ranging from free to $50 per month. The report predicts that enterprise software companies will experience a revenue uplift at a
run rate of $10 billion by the end of 2024 — a remarkable milestone for the first year of a new market, but
likely short of some expectations, as revenues occur mainly in the back half of the year.

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“Generative AI is poised for a breakthrough in 2024, as it begins to follow through on its promise of improving productivity, creativity and enhancing the way enterprises engage with their ecosystems. Expect to see generative AI integrated into enterprise software, giving more knowledge workers the tools they need to work with greater efficiency and make better decisions,” said Paul Silverglate, vice chair of Deloitte and senior U.S. technology sector leader, in a statement. “New, high-powered Generative AI chips
will accelerate analysis, and as more companies train Generative AI models on their own data sets, they’ll get specific insights and even more value. It certainly is an exciting moment in time for the industry and the world. The way we work will be vastly different from this moment on.”

Deloitte also said that generative AI will drive a market surge with generative AI chip sales likely to reach over $50 billion and software revenue is poised for a $10 billion boost in 2024. Generative AI chip prices are high — if you can even get them — but as supply increases next year, prices could drop even while unit growth stays strong.