Atari Is Reviving Classic Publishing Label

23.04.2024 - 14:15 / gamerant.com / Wade Rosen / Jos

Atari is reviving the classic Infogrames brand and reintroducing it as a publishing label. This move signals Atari's intent to expand its gaming portfolio and rejuvenate a brand with a rich legacy in game development and distribution.

Infogrames was a video game developer and publisher that played a significant role in the video game industry during the late 1980s through the early 2000s. They were known for publishing and developing popular titles across various platforms, including consoles and personal computers. Infogrames gained recognition for franchises like Alone in the Dark, Driver, and RollerCoaster Tycoon, contributing to the growth and diversity of the gaming market. They also expanded internationally through acquisitions, eventually rebranding as Atari SA after acquiring the Atari brand. While facing challenges in later years, Infogrames' legacy remains in its contributions to gaming history and its impact on the industry's evolution.

Wade Rosen, Chairman and CEO of Atari, expressed excitement about bringing back Infogrames, highlighting its reputation for publishing and developing diverse and exceptional games. Infogrames will now serve as a publishing label under Atari, focusing on games that diverge from Atari's core intellectual properties. The relaunch of Infogrames is not just a nostalgic nod to the past but a strategic move by Atari to tap into new opportunities in the gaming market.

Infogrames aims to actively manage Atari’s catalog of titles by enhancing digital and physical distribution channels, developing new collections, and exploring potential sequels to Atari’s classic popular franchises. The preservation of classic games is also emphasized as a crucial aspect of Infogrames' mission, aligning with Atari's commitment to honoring gaming history.

Additionally, in a significant acquisition move, Infogrames has purchased the Totally Reliable Delivery Service games, trademarks, and underlying property from tinyBuild LLC. Totally Reliable Delivery Service, originally released in 2019, has garnered a dedicated player base with its multiplayer and party games set in a chaotic open sandbox environment. The game's availability across multiple platforms has contributed to its popularity, making it a valuable addition to Infogrames' portfolio. Geoffroy Châteauvieux, Atari's COO, will lead the Infogrames team as manager, expressing confidence in the potential of Totally Reliable Delivery Service as a strong IP to build upon. He emphasized the enthusiasm of the player base and the opportunity to breathe new life into the franchise with Infogrames' creative approach.

Atari's decision to revive Infogrames reflects a strategic vision to leverage established brands and expand its presence in