The Drive to Diamond continues this May with all-new content intended to help players learn and earn in MLB The Show 24.
23.04.2024 - 08:24 / gamesindustry.biz / Sponsored
As we step up to recognise Earth Day 2024 – the 50-year-old global event that seeks to highlight issues affecting our climate, oceans, and planetary peace – not-for-profit organisation PlanetPlay wants to help game studios and players make meaningful change.
By harnessing ‘passive activism’, PlanetPlay's expertise lies in helping studios create in-game promotions that inform players about green issues and galvanise them to contribute to real-world sustainability causes "without changing the games they play or how they play them".
Thanks to an enviable celebrity network that spans the games, music, and entertainment industries, PlanetPlay is perfectly positioned to help studios implement environmentally-conscious messaging with its new campaign, "Make Green Tuesday Moves" (MGTM).
A twist on the organisation's own "Make Green Moves" strapline, the bold initiative seeks to use the first Tuesday of every month to showcase critical green issues in a friendly, accessible way to gamers – and, ultimately, help studios sell more games and IAPs.
"When we were originally in discussions with studios about evolving from one-off in-game green activations to a regular, ongoing campaign involving multiple partners and games, it became clear that a recurring monthly activation would keep studios, celebrity partners and players excited and engaged," explains Rhea Loucas, Founder and CEO of PlanetPlay.
"What we have built with our founding MGTM members is unique. We're going to have multiple studios talking about the movement, combined with celebrities and PlanetPlay, and this triangulation of comms will deliver a diverse portfolio of games, game items, and commercial uplift for all involved."
"We're going to have multiple studios talking about the movement, combined with celebrities and PlanetPlay"
Kicking off on June 4, 2024, SYBO (Subway Surfers), Lockwood Publishing (Avakin Life), Ten Square Games (Fishing Clash), and CM Games (Nitro Nation) have all been signed up as MGTM launch partners to create a unique ‘green’ item – characters, skins, weapons, costumes; you name it – that will only be available for that month, with the campaign refreshing with new activations on subsequent first Tuesdays.
Sales of those in-game items will then be invested into fully-certified sustainability projects, such as PlanetPlay's flagship Hongera Project, which aims to help over 150,000 families in Kenya improve their living conditions, or the WAI Wanaka water conservation project in New Zealand, for which 50,000 Fishing Clash players raised funds simply by engaging in an in-game event.
And because PlanetPlay works alongside studios to devise memorable campaigns, game devs and publishers can be sure that the ideas and messaging not only
The Drive to Diamond continues this May with all-new content intended to help players learn and earn in MLB The Show 24.
Players are about to get a new influx of free Primogems in if new leaks about Version 4.7 are correct. At the moment, the popular RPG by HoYoverse is in the early stages of Version 4.6. The current patch added a load of content, including new Character Quests, as well as an area to the southern reaches of Fontaine. Of course, the most notable aspect of the current update is the introduction of the playable version of Arlecchino in , which had long been awaited.
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Do you feel shy while speaking or replying in English because you're worried about how the sentences will come out? Worry no more because learning spoken English will now become easier with Google's new AI bot for Search. Yes, Google is reportedly testing a feature called “Speaking practice” in Search where users can speak to an AI-powered bot and improve their English speaking skills. This will allow users to boost their confidence as well as conversational skills. Know more about the Google speaking practice feature.
Fallout 5 won't start development until after The Elder Scrolls 6 launches, so we're a long way off from the next numbered game in the series, but the Amazon show has ignited a newfound hype in the franchise. So, the question is whether a third party will develop a spin-off akin to Obsidian's New Vegas in the meantime.
poncle’s Vampire Survivors is gearing up for some Contra collaboration DLC next week, but for now, a free new update is available. Version 1.10 “Laborratory” adds seven new Achievements, a new Challenge Stage, a new Bonus Stage and a new character. Check out the trailer below to see it all in action.
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Apple has announced that it's hosting a special online event on May 7, 2024 to launch the 2024 range of iPads which will include the new iPad Air and iPad Pro models. Apple has officially sent media invites for the same and the event is scheduled for Tuesday, May 7 at 7:30 PM IST. The event is themed as "Let Loose" with the Apple Pencil prominently featured in the invite as well.
Since it launched on Nintendo Switch in 2021, there have been rumors and anticipation for Shin Megami Tensei 5 on other platforms. It’s finally happening with Shin Megami Tensei 5: Vengeance, launching this Summer for Xbox Series X/S, Xbox One, PS4, PS5 and PC (along with Switch).
After weeks of anticipation, Lava Mobiles has taken the wraps off the first-ever product in its new wearables category, the Prowatch ZN. The smartwatch, launched at an event held in New Delhi today, April 23, boasts features like an AMOLED display and Corning Gorilla Glass 3 on top. Alongside this smartwatch, Lava has also unveiled another offering - the Prowatch VN as a more affordable option. From features to price, know all about the new Lava Prowatch ZN and Prowatch VN.